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BUSINESS ENVIRONMENT: AN ANALYSIS DR. SK LAROIYA UNIVERSITY OF DELHI AND AMITY BUSINESS SCHOOL.

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Presentation on theme: "BUSINESS ENVIRONMENT: AN ANALYSIS DR. SK LAROIYA UNIVERSITY OF DELHI AND AMITY BUSINESS SCHOOL."— Presentation transcript:

1 BUSINESS ENVIRONMENT: AN ANALYSIS DR. SK LAROIYA UNIVERSITY OF DELHI AND AMITY BUSINESS SCHOOL

2 BUSINESS ENVIRONMENT WHY IT IS ESSENTIAL FOR A BUSINESS ENTERPRISE?

3 BUSINESS ENVIRONMENT contd… IT IS DEFINED AS THE PROCESS BY WHICH THE STRATEGISTS MONITOR  ECONOMIC  GOVERNMENTAL  LEGAL  MARKETING  COMPETITIVE  TECHNOLOGICAL  SOCIAL SETTINGS TO DETERMINE OPPORTUNITIES AND THREATS TO THEIR ENTERPRISES

4 SWOT ANALYSIS EVERY ENTERPRISE MUST UNDERTAKE TO ANALYZE BUSINESS ENVIRONMEMT

5 PROSPECTS FOR A BUSINESS IS A FUNCTION OF  RESOURCES  AND AN ANALYSIS OF BUSINESS ENVIRONMENT

6 EVERY BUSINESS IS CONFRONTED WITH  CONTROLLABLE FACTORS ( INTERNAL FACTORS)  UNCONTROLLABLE FACTORS (EXTERNAL FACTORS)

7 EXTERNAL FACTORS ARE BEYOND THE CONTROL OF THE BUSINESS ENTERPRISE ITS SUCCESS DEPENDS ON ITS ADAPTABILITY TO THE EXTERNAL ENVIRONMENT THAT IS ITS ABILITY TO PROPERLY DESIGN AND ADJUST INTERNAL FACTORS AND TAKE ADVANTAGE OF THESE OPPORTUNITIES AND COMBAT THE THREATS IN THE EXTERNAL ENVIRONMENT

8 FACTORS INFLUENCING BUSINESS ENVIRONMENT  MACRO FACTORS  MICRO FACTORS

9 MACRO FACTORS NATIONAL INCOME INDICATORS INVESTMENT RULES AND REGULATIONS MONETARY AND FISCAL POLICIES POLITICAL AND GOVERNMENTAL ENVIRONMENT SOCIO-CULTURAL ENVIRONMENT

10 DEMOGRAPHIC ENVIRONMENT TECHNOLOGICAL ENVIRONMENT INTERNATIONAL ENVIRONMENT

11 MICRO FACTORS SUPPLIERS CONSUMERS COMPETITION MARKETING INTERMEDIARIES MEDIA

12 TECHNIQUES OF ANALYSIS VERBAL AND WRITTEN INFORMATION SEARCH AND SCANNING SPYING FORECASTING AND FORMAL STUDIES

13 NEW TRENDS  SOCIAL RESPONSIBILITY OF BUSINESS  AN EMERGING SCENARIO

14 BUSINESS ENVIRONMENT IS DYNAMIC ITS ELEMENTS ALWAYS KEEP ON CHANGING

15 BUSINESS ENVIRONMENT: AN EMERGING SCENARIO GLOBAL NATIONAL

16 GLOBAL  POLITICAL AND ECONOMIC ENVIRONMENT

17  NATIONAL ECONOMIC STRATEGIES  REGIONAL ECONOMIC GROUPINGS  PROTECTIONISM  GOVT. SUPPORT

18  BUSINESS STRATEGIES  SELLING WORLD WIDE  SOURCING  JOINT VENTURES  MERGERS AND ACQUISITIONS

19 NATIONAL  ECONOMIC AND COMPETITIVE ENVIRONMENT  DEMOGRAPHIC AND SOCIAL ENVIRONMENT  EMERGENCE OF RURAL MARKETS

20 EMERGING TRENDS WITH GROWING COMPETITION, PRODUCT DIFFERENTIATION WOULD BECOME MORE IMPORTANT

21 GROWING COMPETITION WILL INCREASE THE IMPORTANCE OF AUGMENTED PRODUCT

22 MORE ATTENTION TO THE PRODUCT QUALITY AND SERVICING BY THE COMPANIES

23 MORE DIRECT MARKETING SOCIETAL MARKETING WOULD GAIN IMPORTANCE

24 ABUNDANT ENTREPRENEURIAL CHANCES THROUGH FAST GROWING SERVICES SECTOR

25 COMPANIES SHALL TEND TO ADOPT LEAN STRUCTURE AND CUT EXTRA FLAP

26 INDIAN BUSINESSES SHALL BECOME MORE INTEGRATED WITH THE GLOBAL BUSINESSES

27 VARIETY OF PRODUCTS AND PRODUCT AVAILABILITY WILL SIGNIFICANTLY INCREASE, SUBSTANTIALLY INCREASING THE CONSUMER CHOICE

28 INDUSTRIES WOULD BE MORE SKILL INSTEAD OF CAPITAL AND LABOR INTENSIVE

29 EFFECTS OF GLOBALIZATION A.ON THE INTERNATIONAL ECONOMY ESPECIALLY DEVELOPING COUNTRIES 1.HEGEMONY OF DEVELOPED COUNTRIES - CAPITAL MOVEMENTS -FOOD PRICES -STOCK MARKETS -FLUCTUATIONS IN THE LEVEL OF ECONOMIC ACIVITY

30 -POLITICAL INTERFERENCE -KILLING DOMESTIC INITIATIVES 2. SOCIO-CULTURAL ENVORONMENT -CONSUMERISM -ADVERSE EFFECTS ON THE SOCIETY -ADVERSE EFFECTS ON THE VALUE SYSTEM

31 3. LONG TERM EFFECTS ON THE ECONOMY AND GOVERNANCE


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