1. ARE YOU USING TO ITS POTENTIAL? Presented by your Revenue Management Team

2. Revenue Management Team : Sr. Rev Mgr & fearless leader– Don Fallon + Hawaii & Boca Rob Sudakow – Santa Clara & SFO Prashant Lal – Marriott SD & Hilton Woodland Hills Jun Wang – The Sheratons Orlando & Albuquerque Neil Ramiscal– Doubletree Phoenix Kenneth Alcanices – Marriott Sac/Rancho Cordova & Pleasanton Residence Inn Will Hyde – Hilton Charlotte & Dulles Revenue Analysts: Melissa Dunson Gina Thomas Cristiane Lemos

3. A real life example of Demand 360 at our Hilton Charlotte Center City Estimated

4. THE POWER OF DEMAND360

8. Prashant –

9. DEMAND 360 – AID TO TRANSIENT PRICING Segmentation data – offers guide to market compression – is it market driven or self- contained. Helps identify each hotel(s) behavior within a set. Helps understand differences in multiple set behavior (for hotels with multiple comp sets). Core Transient pricing – should it be predicated by set behavior or hotel’s internal RevPAR position ? Helps identify inventory controls and distribution. Assists in realigning or maintaining the optimum Transient mix. Offers insight into whether core BAR pricing is really converting (or not). Facilitates the comparison of market BAR pricing with respect to overall Transient ADR realized on the STAR.

10. -Hotel’s occupancy penetration below fair share. -Should hotel attain fair share in occupancy penetration before pushing rate/have more confidence going into the nights ? -One hotel’s behavior may (or may not) predicate entire market behavior. -Comp set hosts to a high 56.5% - 62.0% group base vs. <20.0% for the hotel. -Comp set behavior may resonate in terms of HIGH BAR price points. -Should hotel follow suit as the set ?

11. Rob Example

12. Transient Segmentation

13. Retail Discount Wholesale Qualified TOTA L Transient Segments

14. Are we getting our Fair Share?!

15. Neil – Revenue Manager of Phoenix Doubletree Suites - Overview

17. YEAR OVER YEAR COMPARISON

18. MARKET & CHANNEL PERFORMANCE VS. COMP SET

19. Jun – Revenue Manager of Sheraton properties – Channel Management

23. Kenneth Group Outlook

25. THANK YOU!