1. Social CRM March 7, 2011

2. 2 2 2 The Case for Social CRM » On average 31% of people change their email address every year New job Moving ISP change Change service » Very costly to run ECOA (Email Change of Address) matching and it generally delivers a very low percentage return anyways » People are most likely to update their email address on Facebook so they continue to get updates from their friends » What if your database could stay in sync with a person’s Facebook profile?

3. 3 3 3 Facebook Graph API » Try it out yourself Basic info: https://graph.facebook.com/brineyhttps://graph.facebook.com/briney Add Access Token: https://graph.facebook.com/briney?access_token=2227470867|2.gxKpSY8mfDO byq0dYSXVqw__.3600.1299441600-6202206|p9MZnKvewg4I- EWjhNDmWNYKB3o https://graph.facebook.com/briney?access_token=2227470867|2.gxKpSY8mfDO byq0dYSXVqw__.3600.1299441600-6202206|p9MZnKvewg4I- EWjhNDmWNYKB3o Take it Further > Get Friends: https://graph.facebook.com/briney/friends?access_token=2227470867|2.gxKpSY8mfD Obyq0dYSXVqw__.3600.1299441600-6202206|p9MZnKvewg4I-EWjhNDmWNYKB3o https://graph.facebook.com/briney/friends?access_token=2227470867|2.gxKpSY8mfD Obyq0dYSXVqw__.3600.1299441600-6202206|p9MZnKvewg4I-EWjhNDmWNYKB3o > Get User’s Feed:https://graph.facebook.com/briney/feed?access_token=2227470867|2.gxKpSY8m fDObyq0dYSXVqw__.3600.1299441600-6202206|p9MZnKvewg4I- EWjhNDmWNYKB3ohttps://graph.facebook.com/briney/feed?access_token=2227470867|2.gxKpSY8m fDObyq0dYSXVqw__.3600.1299441600-6202206|p9MZnKvewg4I- EWjhNDmWNYKB3o » Full Documentation Here: http://developers.facebook.com/docs/reference/api/

4. 4 4 4 So What’s Available? First Name Last Name Email Gender Birthday Mobile Phone Time Zone Education College Attended Hometown Current Location Political Ideology Religion Relationship Status In a Relationship With Employer Job Title Topics Interested In What if this could all be fed in CiviCRM?

5. 5 5 5 Working Example: College Republican National Committee

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10. 10 How Does it Work » Profile Form Custom hidden fields that store the user’s Facebook ID# and Authorization ID » Drupal Module Modifies profile form snippets to insert Facebook Connect button and authorizations > Administrator can configure what permissions to ask for Maps Facebook field IDs to CiviCRM database fields > Administrator can control mappings > Can map to custom fields Cron job that crawls profiles and updates data on a pre-determined basis

11. 11 Administrator Page

12. 12 Setting It Up » Create an AppID on Facebook http://www.facebook.com/developers/createapp.php » Install the Drupal module » Create database fields to house your supporter’s Facebook ID and authorization code » Map the fields to the database in the Drupal module configuration » Run your cron job at the interval you want » Update your Profile forms to include the Facebook connect » Hack it and send us back your contribs!

13. 13 Brainstorm Session » How do we take this further? » What other features can be added?

14. 14 Questions and Discussion » Contact Information Matthew Briney emotive, llc matthew@emotivellc.com (703) 379-4218