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Published byJohnathan Gaines Modified over 9 years ago
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The NuCanoe Opportunity
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The NuCanoe is a boat that gives people a greater ability to pursue activities on the water. What is NuCanoe?
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Enhance Your Ability To Fish To Recreate To Hunt To Dive To Row To Paddle What is NuCanoe?
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Why NuCanoe?
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Confidence on the Water Why NuCanoe? Great stability and easy to use No training or experience required Allows you to focus on your activities
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Greater Functionality Why NuCanoe? Versatile design lets you do more Configurable to suit your needs
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Superior Comfort Why NuCanoe? Upright seating position enables better posture and straight or bent legs Wide variety of seating options Enjoy being on the water for hours
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Multiple Options Why NuCanoe? Fishing, hunting, paddling, rowing… Lakes, rivers, saltwater… Paddle, row, or troll One, two, or three passengers
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Better Results Why NuCanoe? Greater success in your activities More enjoyable experiences on the water
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NuCanoe for Who?
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Sportsmen NuCanoe is for Looking for a better way to fish or hunt Concerned with fishing and hunting, not paddling
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Active Adults NuCanoe is for Seeking enjoyable experiences on the water Desiring comfort, safety, and ease of use
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Families NuCanoe is for Looking for safe and fun activities Wanting something fun for the whole family
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The NuCanoe Opportunity
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ParticipantsPurchases Paddlesports5,900,000$371,000,000 Fishing (w/ Boats)17,000,000$7,500,000,000 Waterfowl Hunting2,300,000$934,803,000 Marine31,900,000N/A Significant end use market size A better tool instead of a new activity The NuCanoe Opportunity
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High utility product provides great value NuCanoe benefits are desired by consumers Differentiated from other canoes, kayaks, & boats The NuCanoe Opportunity
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Achieving Business Success
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Broad end-use markets to sell in to Attract new customers to your store Significant accessory and follow-on sales – Accessories average 50% of boat sales Achieving Business Success
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Universal hull & modular accessories reduce retailer inventory levels Protected dealer territories and no box stores Great margins and shipping programs – Super Simple Shipping Program Achieving Business Success
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NuCanoe Highlights Results & Successes
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The NuCanoe was designed by Tim Niemier, founder of Ocean Kayak – First NuCanoe sold in 2006 Sales Growth (YoY) – 2007: 305% – 2008: 147% – 2009: 7% 72 Dealers in US and Canada NuCanoe Highlights
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NuCanoe Dealer Map
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NuCanoe Highlights
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www.nucanoe.com
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