1. 1 Nuclear Energy and Public Acceptance By Claudia Lemieux Director, Communications and Media Relations February 2004

2. 2 Nuclear Energy Agency (NEA) publication 2003 Nuclear Energy Today The Future of Nuclear Energy “The future of nuclear energy depends on the interplay between four factors –growth in energy demand, cost-competitiveness with other fuel sources, environmental considerations, and questions of public attitude and perception. Depending on the satisfactory resolution of these factors and on technical advances, many new and enlarged applications of nuclear energy can be envisaged.” Luis E. Echavarri NEA Director-General

3. 3 Overview of Canada’s Nuclear Industry Canada: 60 years in nuclear; Nobel Prize – 1994: Dr. Bert Brockhouse Nuclear is $5B/year industry; 30,000 workers, 150 firms, $700M paid in annual taxes 22 CANDU reactors generate ~15% of Canada’s power supply, cleanly and safely in Québec, NB and Ontario Ontario: 20 reactors provide about 50% of province’s power (15,000 MWe) Darlington, ON Pickering, ON Gentilly, QC Pt. Lepreau, NBBruce, ON

4. 4 Canadian Nuclear Industry Messages Industry safety record second to none Nuclear energy = zero air pollution Waste well managed, small in volume World’s largest uranium exporter Invented Cobalt-60 cancer therapy Largest exporter of radioisotopes 7 CANDU reactors sold / completed in 10 years

5. 5 CANDU Reactors Worldwide Québec, Canada Gentilly 21 unit Romania Cernavoda1 unit 1 unit under construction 2 units to come Ontario, Canada Darlington4 units Pickering8 units Bruce8 units New Brunswick, Canada Point Lepreau1 unit Argentina Embalse1 unit Republic of Korea Wolsong4 units India RAPS2 units Pakistan KANUPP1 unit China Qinshan2 units Total: 36

6. 6 Number of Operating Reactors in Canada (2004) There are 17 reactors now operating and they are: Pickering A (Ontario): 1 reactor 540MW Pickering B (Ontario): 4 reactors 540 MW each Darlington (Ontario): 4 reactors 935 MW each Bruce A (Ontario): 2 reactors 750 MW each Bruce B (Ontario): 4 reactors 840 MW each Gentilly 2 (Quebec): 1 reactor 675 MW Point Lepreau (New Brunswick): 1 reactor 685 MW Number of Canadian Reactors (Potentially Returning to Service) -Pickering A (Ontario): 3 reactors 540 MW each -Bruce A (Ontario): 2 reactors 750 MW each

7. 7 Public Concerns to Nuclear Issues in Canada Plant performance and efficiency Economics Resolve long term nuclear fuel waste disposal (Nuclear Waste Management Organization) Safety Security

8. 8 Public Information Gap The Canadian Nuclear Association had no public profile between 1993 - 2001. 2002 Industry recognition for public communications on nuclear issues Target audience: decision-maker, media versus general public No industry recognition that public acceptance is a requirement for political support.

9. 9 Communications Program 2002 - 2004 Created Communications Infrastructure Website Fact Sheets Economic Studies & Analysis Media Relations Advertising (television, radio and print) Speeches, events, conferences Third Party Endorsement Energy Sector Sponsorship Budget - $ 1.3 Million

10. 10 Results Over 20,000 visitors monthly seek out information on nuclear energy.

11. 11 Poll Analysis From a regional perspective, support for nuclear energy remains highest in Ontario 64%. (Environics 2003) 77% believe nuclear energy will be put in Canada’s energy mix in the future. (Ipsos-Reid 2003) 68% of Canadians support upgrading and refurbishing nuclear power plants. (Ipsos-Reid 2003) 41% support building new nuclear power plants. (Ipsos-Reid 2003) Public Opinion is improving

12. 12 Federal Government Survey 2003 Circumstances are creating opportunity for the nuclear industry – Internationally, the industry is enjoying a renaissance Emerging economies need power US moving toward construction of new nuclear reactors – In Canada, government is moving ahead on climate change solutions Understanding that Canada must become less reliant on fossil fuels Federal officials understand nuclear’s clean air credentials Nuclear industry has ongoing challenges – Public opinion on nuclear still difficult and must be addressed Government unwilling to act unless public is thoroughly consulted – Governments at all levels have little budgetary room to manoeuvre – Industry must overcome credibility problems and focus on developing a realistic business plan

13. 13 Advertising

14. 14 Advertising To position nuclear as part of the world energy mix.

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16. 16 Conclusion Canada needs political support to move forward on nuclear refurbishment and new build Canada needs to ensure there is a reasonable regulatory environment for the industry for cost competitiveness Public acceptance and support for nuclear energy in Canada is a requirement for a nuclear growth strategy The Nuclear Industry in Canada is committed to investing in communications with decision-makers, opinion-leaders and media The Nuclear Industry in Canada has not committed to investing in communications with the general public to achieve public acceptance at this time

17. 17 Conclusion (cont’d) The Canadian Nuclear Association is working with members, private industry & governments to include a public acceptance strategy is part of a 2025 vision of a Nuclear Growth strategy in Canada.

18. 18 Nuclear Energy Today “If a case cannot be satisfactorily made that nuclear energy is economically competitive, safe and that there are acceptable solutions for its waste, then nuclear energy is likely to decline, at first slowly, in importance. Yet, if it can be demonstrated to the satisfaction of the public that nuclear energy does address these concerns, it is likely that there will be strong new growth in nuclear power.” Luis E. Echavarri NEA Director-General

19. 19 Thank you! Canadian Nuclear Association www.cna.ca

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