1. EmpowHER Case Study Breast Cancer Sponsorship Confidential and proprietary. Do not distribute. Copyright © 2013 HW, LLC d/b/a EmpowHER Media.

2. Campaign : Yoplait / Rodale (Prevention) Campaign Goals o Provide exclusive 100% SOV on EmpowHER Breast Cancer Resource Center and impressions in condition area o Drive unique visitors to Yoplait video ad o Promote through EmpowHER’s, social media, newsletter, community and homepage spotlight Results for 45 Days o Custom Branded Resource Center o Total Ad Impressions: 760,514 o Impression Target was 400,000 –190% of target o Total Video Pre-Roll Starts: 20,000 o Homepage Impressions: 97,027 o 79,691 visitors to Breast Cancer Resource Center o Added Bonus: 1 Million Impressions Served Promoting Breast Cancer Resource Center! Confidential and proprietary. Do not distribute. Copyright © 2013 HW, LLC d/b/a EmpowHER Media.

3. Campaign Example: Resource Page Confidential and proprietary. Do not distribute. Copyright © 2013 HW, LLC d/b/a EmpowHER Media.

4. Campaign Example: Videos / Groups Confidential and proprietary. Do not distribute. Copyright © 2013 HW, LLC d/b/a EmpowHER Media.

5. Campaign Example: Breast Cancer Section Confidential and proprietary. Do not distribute. Copyright © 2013 HW, LLC d/b/a EmpowHER Media.