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Cobb Publishing and E-Books Case Study Jude Bader
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Overview Publishing company 500 employees Vancouver Range of books for the public Local market – in areas the major publishers doo not see as being profitable
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Current System Network with standard publishing software Used by staff to develop and store text When a book is finished > printer > distribute it Use their own printer, local printers and sometimes national or overseas companies
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The changing publishing industry Publishing industry is more developed with the increased use of technology Pressure from existing clients on CP to publish for these devices Writers are beginning to self publish their e- books
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The changing publishing industry Therefore, CP might need to develop new digital publishing section of the business They could form partnerships with other publishers and distributors Companies that have skills and knowledge that CP doesn’t have.
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Changing format of e-books
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Challenges faced Marketing / business analytics Self publishing Distribution and licensing Legal rights and copyright
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E-book vs. Book June 19, 2012 44% come home to read instead of watching TV Book sale price: $26,00 E-book sale price: $13,99 Book production cost: $4,50 E-book production cost: $0,70 http://www.youtube.com/watch?v=y9DXdlewgwA
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If Kids Are Our Future, Our Future Is E-books January 1, 2013 Kids e-read a lot: Of the 54% of kids who read e- books, 85% of them read at least once a week Tablets rule: 22% of kids who read e-books read most often on an iPad; 20% on a Kindle Fire; 14% on a Kindle e-reader Kids make the decisions: No. 1 way a parent chooses a new e-book for their child is that their child asks for it http://www.forbes.com/sites/jeremygreenfield/2013/01 /31/if-kids-are-our-future-our-future-is-ebooks/
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Publishing in the Digital Era 2011 http://www.bain.com/bainweb/PDFs/cms/Public/BB_Publishing_in_the_digital_era.pdf
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Results from questionnaire: 58% are female 62% are ages 14-19 37% read occasionally 4% never read 49% prefer using traditional books 10% prefer using e-books
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Results from questionnaire: 89% have a device that allows them to read 33% believe that there are no issues related to e-books 17% think that the main issue is downloading speed 5% only think that the issue is security
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