1. Business Plan Presentation iHammer HammerKit

2. Venture Mission and Strategy Business environment Execution Risk Analysis Key Asumptions and Financials iHammer

3. Our Mission We help web designers to use iPad as a web designing tool and give them posibility to be interactive with the product.

4. Strategic Intent To be the first to release a web designing application for iPad. Key actions (=how to get there): Develop the native app before summer 2011 Get funding Thorough market research

5. Our Earnings Logic Web designers pay to get the HammerKit working on iPad and to use the iPad as a working tool.

6. Business Environment Market (description, size, geography,trends) Users: Web designers with iPads Size: dunno Geography: Global(where there’s iPad there’s iHammer) Trends: Rapidly growing as iPad users increases Concept: Web designing on the iPad Competition (direct and substitution) Not on iPad yet Users don’t see iPad as a good designing tool

7. Project Execution Key Milestones: (product and business) 1. What to do? 2. Gestures for the iPad 3. Wireframe 4. Draft of BP 5. Demo 6. Market research 7. Go or no go: Finished BP and native app

8. Risk Analysis RISKS Market  Not enough users  Pricing Technology/Product  Gestures  Native app  Usability Competence  New competitors  Similar products ACTIONS Market Research Technology/Product User testing and several iterations Funding and recruitment Competence Competitor analysis R&D

9. Key Assumptions Gestures have to work and usability has to be excellent iHammer has to be the first of a kind Enough customers -> $$MONEY$$

10. Financial NPV Net Sales