1. Reading Advertisements Some important language focus

2. Exercise 7 1.We _______________ them that we often do not even realize how frequently we come across ads in a day. 2. After I ___________________ on advertisements, I have some very important information to ___________ you. 3. Ads uses persuasive language and exciting images to _____________________ a product or service. 4. Commercial ads are charged while PSAs are _________. 5. PSAs _______________ educate people about health, safety, or any other social issue. 6. However, we must _____________ the methods used in advertisements to try and sell us things. 7. As you remember the words ‘freshest food’, you of course ________________ the food in the supermarket. 8. Not all ads ________________ on us though. 9. Thank you for offering me such useful advice and I_______________________ it. 10. Many advertiser try to __________________ buying a product or a service. are so used to do some research share with encourage people to for free are intended to be aware of connect them to play tricks on am quite satisfied with trick customers into

3. Exercise 4 trick…into; be satisfied with; be concerned with; get across; appeal to 1.I think there is a misunderstanding between us. I’m afraid that I didn’t _____ my idea ________. 2. The manager ____________________ what they have achieved in the new market. 3. As a senior high student, he ____________________ what is happening in the outside world. 4. If you want to be successful, your design must ____________________ all ages and social groups. 5. He ________ the little girl _______ telling her his fake name. is satisfied with is concerned with tricked into appeal to get across

4. claim (n) 声称，宣称 lay claim to 声称对 … 有权利 make a claim for 对 … 提出要求 He laid claim to the house. He made a claim for higher pay. claim sth/ to do sth/ that-clause 宣称声称 He claimed to own a car. He claimed that he hadn’t done it, but no one believe him. from advertisements that lie or …(line 14) lie: lied(pt,pp),lying(pres p) vt. 说谎 ~ to sb. about sth. She was lying!She lied to me about her age! lie:lay(pt) lain(pp) lying(pres p) vi. 平躺 He has lain in bed since this morning. lay:laid(pt,pp)laying(pres p) vt. 放置 He ____ the book on the desk and told me that he had __ _in bed for the whole morning. But I knew that he was ____ to me. laid lain lying Revision 9

5. …must be aware of the methods(line 16) be aware of/ that /wh- 从句 ( 知道, 明白. 察觉到 ) Are you aware of the importance of learning a foreign language? 你知道是什么时候了么？ be aware that: having knowledge of sth./sb. She became aware that something was burning. 我很清楚吸烟有害健康。 cure (vt) cure sth 治好 … cure sb of sth 治愈某人 … 纠正某人恶习 When I left hospital I was completely cured. The doctor cured me of my headache. Nothing can cure him of the bad habit. Are you aware of the time? I’m well aware that smoking is bad for our health.

6. …connect them to the food…(line 25) connect: bring together/join connect …with…/ be connected with 与 … 有关／联系 connect to/with 与 … 相连接 connect sth with sth 把 … 与 … 连接 The two cities are connected by a railway. She is connected with a famous family. You should not connect the two different things to each other. Revision 10

7. We must not fall for this kind… (line 26) fall for sth.: to be tricked You should be clever enough not to fail for his tricks. 他说他是学生我信以为真。 fall for sb:be attracted to sb. They met, fell for each other and got married six weeks later. More phrases about fall fall back 退回 fall behind 落后 fall into the habit of 养成 … 习惯 fall away 背弃 fall in love with 爱上 He said that he was a student and I fell for it. Revision 11

8. fall down: The plan fell down because it proved to be too expensive. fail fall into sth: You can not fall into the bad habit—smoking a lot. develop sth. fall off: The production has fallen off since last month. decrease fall to doing sth: They fell to thinking about what had happened to them. begin to do sth. Revision 12

9. trick (n) 戏法, 诡计, 恶作剧. 多构成短语 play a trick on / play tricks on 开 … 玩笑，捉弄 He got the money from me by a trick. The children played a trick on their teacher. (vi) trick into 坑骗 trick out of 骗走 trick sb into doing sth 诱使某人做某事 He tricked me into giving him the money. He tricked the poor girl out of her money.

10. Not 与 always, all, both, every, each, often 以 及 everyone, everything 等，构成部分否定， 意思为 “ 并非所有 … 都，并非每一个 … 都 ” No, none, no one, nobody, nothing, neither 表示完全否定 Revision 13

11. Exercise for consolidation: 1 You should _____ your books_____ your desk-mate. 2 I _________ getting up early in the morning. 3 He __________ finish the project ahead of time,but he failed. 4 I will never ______ the words of door-to-door salesman. sharewith am used to intended to fall for be used to do research on play tricks on share…with encourage believe in lie for free protect… from intend to be aware of connect… with fall for

12. 5 I never ____________ God. 6 She _____________ the danger around her. 7 You will get a book ___________. 8 The teacher asked us to _________________ environment protection. 9 The special clothes will ________ you _____ being attacked by wild animals. be used to do research on play tricks on share…with encourage believe in lie for free protect… from intend to be aware of connect… with fall for believe in is aware of for free do research on protectfrom

13. 10 You are actually _____________ her laziness if you do everything for her. 11 She ____ to us about what she did just now. 12 Don’t _______________ me! I am angry! 13 If you ________ the machine _____ the electricity, it will work. be used to do research on play tricks on share…with encourage believe in lie for free protect… from intend to be aware of connect… with fall for encouraging lied play tricks on connectwith

14. Exercise 3 Words Spelling 1. The money spent on e__________ a black child was just one fourth of that spent on a white child. 2. Scientists have ____________( 成功 ) in sending the sixth satellite into space. 3. We are all c_________ for her safety. 4. Both secretaries and typists express their ____________( 满意 ) with the product mad by Founder Computer Group Corporation. 5. Silvia c___________ to work after she had had her baby. 6. I can’t i__________ what Beijing is going to look like in a few years’ time. 7. I have ____________( 决心 ) to catch up with the others in 3 months. 8. Today police began a ___________( 活动 ) to reduce road accident. 9. The victims’ families have ___________( 上诉 ) to the Supreme Court to have a definitive answer. 10. I’m surprised you f_____ for that trick. educating succeeded concerned satisfaction continued imagine determined campaign appealed fell

15. Exercise 5. 1.A_____________ are a good way to sell products or services. 2. They are also a good way to make people a_____ of the needs of others and the dangers around them. 3. Which advertisements make you think about problems in s______ or about people who need help? 4. Advertisements tell the c_______ truth. 5. Advertisements have some information to s______ with us. 6. Advertisements use p_________ language and exciting i______ to encourage people to buy a product or service. 7. C___________ advertisements are one of the two types appearing on all places. 8. Advertisements are paid to p_______ products or service. 9. PSAs are intended to e_______ people about health, safety, or any other issue which affects public welfare. 10. China has strong laws to protect people from ads that lie or try to make people believe untrue c______ about products or services. Advertisements aware society complete share persuasiveimage Commercial promote educate claims

16. Exercise 6. 1.One t________ ad says ‘Bright-Teeth fights bad breath!’ 2. Parents try to c____ their children of bad habits. 3. The discovery is hardly c__________ by the press. 4. Where does the cooker c_______ with the gas-pipe? 5. PSAs sometimes use attractive and o______ images and creative language to play tricks on people. 6. They advertise for the c_________ in the advertising department. 7. China has begun a n__________ public service advertising campaign. 8. There are many ads dealing with large s_____ issues. 9. The s______ for Project Hope is ‘Project Hope---s_______ every child’. 10. One of these PSAs is ‘Smoking is c__________ s________ slowly’. toothpaste cure commented connect original creatives nationwide social slogan schooling committing suicide

17. Thanks! Bye-bye!