1. Hospitality and Tourism 110
SWOT ANALYSIS

2. SWOT S trengths W eaknesses O pportunities T hreats
Strengths and weaknesses are internal factors.
Opportunities and threats are external factors.

3. Strengths What is the business good at?
What is it that it does better than the competition?
Example:
A new or innovative product or service
Location of the business
Low prices
High quality

4. Weaknesses What is the business doing wrong?
What does your competition do better than you?
What should you avoid?
Examples:
Location of business
Poor quality
Same product as competitors

5. Opportunities
Areas where the business could take advantage of to improve their situation
Examples:
Developing market
New international market

6. Threats Anything that could harm the business Examples: New competitor
Price wars
Competitor with new product