1. @mequoda 1 Unlocking the Power of Twitter Hands-On Workshop

2. @mequoda 2 Core Goals on Twitter  Send more traffic back to your website  Create more leads, sales and email signups  Solicit and join conversations  Establish yourself as an expert in your niche  Discover what your competitors are doing  Use the right “netiquette” when interacting

3. @mequoda 3 How to Make it Happen

4. @mequoda 4 Step #1: Learn Your Lingo

5. @mequoda 5 Learn to Interpret the Lingo

6. @mequoda 6 Does This Make Sense to You?

7. @mequoda 7 How About Now? mention hashtag short link hashtag moderator retweet

8. @mequoda 8 Step #2: Write Better Tweets

9. @mequoda 9 Use @ When Referring to Someone

10. @mequoda 10 Write Better Headlines Article title: Japan: The Reactors and The Temple Tweet: Article title: The Morality of Mealtime Tweet: Article title: Plane diverted to O'Hare for 'disruptive' passengers Tweet:

11. @mequoda 11 Use Hashtags

12. @mequoda 12 It’s OK to Be Personal

13. @mequoda 13 Step #3: Use Twitter Search

14. @mequoda 14 Use Twitter Search 1.See who’s talking about you 2.Hashtag your events 3.Pay attention to other event hashtags 4.Come up with topic ideas 5.Create new contacts 6.Answer questions

15. @mequoda 15 Step #4: Participate

16. @mequoda 16 Use Twitter Search  Respond to every @  Use Search.Twitter.com to respond to questions  Participate in chats

17. @mequoda 17 Step #5: Organize

18. @mequoda 18 It’s All About Them

19. @mequoda 19 TweetDeck Create, read and send all tweets Schedule Tweets Manage lists Track Keywords Participate in chats Create shortlinks Upload photos

20. @mequoda 20 Step #6: Get More Followers

21. @mequoda 21 The Top Three Accounts People.com: 6,970,618 UV/mo | @PeopleMag: 2,466,108 followers | Time.com: 3,511,114 UV/mo | @Time: 2,436,484 followers | InStyle.com: 1,140,719 UV/mo | @InStyle: 1,943,661 followers | #1 #2 #3

22. @mequoda 22 The Top Three Accounts People.com: 6,970,618 UV/mo | @PeopleMag: 2,466,108 followers |

23. @mequoda 23 The Top Three Accounts Time.com: 3,511,114 UV/mo | @Time: 2,436,484 followers |

24. @mequoda 24 The Top Three Accounts InStyle.com: 1,140,719 UV/mo | @InStyle: 1,943,661 followers |

25. @mequoda 25 Step #7: Track Everything

26. @mequoda 26 Things to Track @ replies @ mentions Retweets Followers Click-through rate Subscribes Sales Social media is a long-tail approach.

27. @mequoda 27 Daily Goals

28. @mequoda 28 Everyday Goals Promote your content Respond to @ replies Thank frequent re-tweeters Retweet your competitors Look for conversations to be a part of Follow your target audience Maintain hashtags Social media isn’t a “you come to me” environment. Spend 1 hour a day in conversation. Then… maintain.

29. @mequoda 29 Hands-On Workshop

30. @mequoda 30 Working in Teams of 2-3… Write a Tweet Promoting the Free Article You Wrote Yesterday

31. @mequoda 31 Don Nicholas Chief Executive Officer Mequoda Group, LLC Don@Mequoda.com (508) 358-9689 Kim Mateus Chief Content Officer Mequoda Group, LLC Kim@Mequoda.com (571) 313-8779 Thank You www.mequoda.com/dpb12