1. Strategic Plan
Sharp Printing, AG

2. Where Sharp Printing, Ag is Today
Market Follower
Following HP in product development
Late to the market with new technology
Price Taker
Lack of innovation forces us to price products under the competition

3. Sharp Printing, Ag: Plan for Change
Innovation
Develop new technology
New Products
Be first to the market with new printers
Proactive
Make the competition react to us

4. New Mission and Vision Statement
Mission Statement
Sharp Printing, AG is committed to bringing the newest in printing technology to customers at marketing leading prices to increase shareholder value.
Vision Statement
Be the premiere printing resource for home and office.

5. The Journey Innovation Production Increase R & D Strategic Alliances
Add additional engineers
Strategic Alliances
Partnerships help share costs
Production
Shorten time from prototype to mass production

6. Road Blocks Change in Focus Cost Time Employee Buy-In New Technology
Beat competition to market with new printer

7. Resources Space Time Materials Expanded research department
Dedicated team to complete new printer project
Contract negotiation for partnership
Materials
New ink cartridges for printer
Plastics for printer production

8. Project Structure CEO Technology Director Engineering Manger
Production Director
Manufacturing Manager
Cartridge Director
Ink Department Manager
VP of Product Innovation

9. Project Schedule Project Time Frame Project Tasks
Start to Finish – 18 months
Project Tasks
Project Scope
Product Research
Technology Development
Prototype Build
Product Testing
Marketing Plan
Production
Delivery

10. Project Gantt Chart

11. Project Cost Estimate Total Cost Estimate Breakdown by Task $6,250,000
Project Scope - $100,000
Product Research - $500,000
Technology Development - $3,100,000
Prototype Build - $200,000
Product Testing - $100,000
Marketing Plan - $200,000
Production - $2,000,000
Delivery - $50,000

12. Risk Assessment for Cost Overrun: Fishbone Diagram
Management
People
Engineers
Scope
Outsource
Pressure
Project Cost Overrun
Specs.
Parts
Time Frame
Suppliers
Materials
Methods

13. Projected Return on Investment
Sale Price
$200
Project Sales
37,500 units
ROI
($7,500,000 – $6,250,000)/$6,250,000
20%

14. Project Result Rebrand Sharp Printing, AG Drive growth Market Leader
Price Setter
Innovator
Drive growth
New product launch every 18 months
Critical for growth
Increase shareholder value