1. Emotive Analytics – Confidential - 2015 1 IE PRO ™ The following is a brief example of an IE Pro survey. It is one example of a respondent survey experience as they complete the implicit and explicit “trials” of an IE Pro survey. The demo begins with the set up and instructions for the survey…

2. Because companies often use “artistic” designs in marketing their products, we’d like you to evaluate some artistic designs. Emotive Analytics – Confidential - 2015 2

3. 3 To do this we’re going to show you a series of artistic designs like the one below and have you indicate what they convey.

4. Emotive Analytics – Confidential - 2015 4 You’ll do this by selecting the word on the screen that best fits what you think the artistic design conveys. In this example, you would select either POSITIVE or NEGATIVE. POSITIVE NEGATIVE

5. In addition to POSITIVE or NEGATIVE, we’ll also be asking you to select from among a larger, more specific set of words depending on if you selected POSITIVE or NEGATIVE first. Emotive Analytics – Confidential - 2015 5

6. For instance, if you select POSITIVE first, you may be asked to select which word best fits what the artistic design conveys from among these words. Emotive Analytics – Confidential - 2015 6

7. Also, you’ll notice that there may be images behind the artistic designs (like the fishing lure below). They’ll be there to potentially distract you from evaluating the artistic designs because in real life you may be distracted, too. Emotive Analytics – Confidential - 2015 7

8. We want to see how well you can focus on the artistic designs and not be influenced by potential distractions. So it’s important that you focus on the artistic designs and not be influenced by what’s behind them. Emotive Analytics – Confidential - 2015 8

9. Furthermore … and this is very important … we ask that you respond as quickly as possible for two reasons. First, we want your first impressions. Second, if you take a long time to respond, this part of your survey will take a long time to complete. Emotive Analytics – Confidential - 2015 9

10. Lastly, the artistic designs have been shown to convey a variety of characteristics, both positive and negative. Given this, we expect that you’ll be selecting a variety of positive and negative words, but in no particular order. Emotive Analytics – Confidential - 2015 10

11. To see how this will work, you’ll now have three practice trials. Again… Focus on and answer only about the artistic designs. Ignore and don’t be influenced by what’s behind them. Respond as quickly as you can. Click >> when you’re ready to begin. Emotive Analytics – Confidential - 2015 11

12. Note to Demo Viewer (not respondent): When you advance to the next slide, the priming for the implicit trials will move automatically. Advance the demo when movement stops. Example attribute selections are indicated in red; that is, assume that a respondent is selecting the attributes in red. Once you advance, let the next trial play out automatically and don’t advance on your own until the slides stop moving. Emotive Analytics – Confidential - 2015 12

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25. Now that you see how this will work, you’re ready for your real trials. Overall, you’ll be completing X groups of X trials each. You’ll have a brief rest period between each group of trials. Emotive Analytics – Confidential - 2015 25

26. Emotive Analytics – Confidential - 2015 26 Remember… Focus on and answer only about the artistic designs. Ignore and don’t be influenced by what’s behind them. Respond as quickly as you can. Click >> when you’re ready to begin.

27. Note to Demo Viewer (not respondent): When you advance to the next slide, the priming for the implicit trials will move automatically. Advance the demo when movement stops. Example attribute selections are indicated in red; that is, assume that a respondent is selecting the attributes in red. Once you advance, let the next trial play out automatically and don’t advance on your own until the slides stop moving. Emotive Analytics – Confidential - 2015 27

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36. Note to Demo Viewer (not respondent): We have not included all of the implicit trials that may be involved in an actual study. Please advance now to the next slide. Emotive Analytics – Confidential - 2015 36

37. Emotive Analytics – Confidential - 2015 37 You’ve now completed your 1 st of x groups of trials. Take a few seconds (maybe 5-10) and rest before continuing. When you’re ready to continue, remember… Focus on and answer only about the artistic designs. Ignore and don’t be influenced by what’s behind them. Respond as quickly as you can. Click >> when you’re ready to continue.

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51. Note to Demo Viewer (not respondent): We have not included all of the implicit trials that may be involved in an actual study. Please advance now to the next slide, which introduces you to the explicit trials. Emotive Analytics – Confidential - 2015 51

52. You’ve now completed your x groups of trials. To get an accurate read of your answers, we have to ask you a few questions about the images that were displayed behind the artistic designs. Emotive Analytics – Confidential - 2015 52

53. To do this, we’ll show you these images by themselves. Please answer as you did for the artistic designs, selecting one word that best fits what the image conveys. When you’re ready to continue, click >>. Emotive Analytics – Confidential - 2015 53

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62. Note to Demo Viewer (not respondent): Once these explicit trials are complete, the respondent moves to additional questions within the survey. Emotive Analytics – Confidential - 2015 62