1. Ad Receptivity Survey Adults 55+ June 2011

2. Most Noticed Ads % Adults 55+ Q: In which medium are you MOST LIKELY TO NOTICE advertising? Source: BBM Analytics OmniVU June 2011

3. Most Receptive To Ads While... % Adults 55+ Q: When are you MOST RECEPTIVE to advertising messages? Source: BBM Analytics OmniVU June 2011

4. Most Attentive To Ads While... % Adults 55+ Q: When do you pay the MOST ATTENTION to advertising messages? Source: BBM Analytics OmniVU June 2011

5. Favourite Advertising % Adults 55+ Q: Thinking about your FAVOURITE advertisement, where did you see/hear it? Source: BBM Analytics OmniVU June 2011

6. Most Emotive 1 Advertising % Adults 55+ Q: Have you ever seen/heard an ad that has made you LAUGH or CRY? Source: BBM Analytics OmniVU June 2011

7. Most Emotive 2 Advertising % Adults 55+ Q: Where did you see/hear the ad? (subset of Emotive 1 ) Source: BBM Analytics OmniVU June 2011