1. For Fun and Insight Leon King Computer Engineering Technology Network Support Technician

3. Documents Retrieved Documents Desired Precision of Result Search is imprecise – we often find things what we don’t know we want The famous “Page Rank” algorithm (Sergey Brin & Larry Page, 1995, Stanford University) taps the collective consciousness of the community

4. Google: “mediation/arbitration”“mediation/arbitration” Majority of articles showed that unions did better. Was this actually true... or a reflection of the fact that there were more faculty members than management doing a search?

6.  Client/Router/ISP/Server/  Header Information  User Forms  Log Files  Cookies  History  Search Requests

7. Access Log  Name of Page  When Accessed  IP Address (who, where)  Browser and OS Version  Device Type  Referring Web Page  QueryString  (Optionally) Cookies ◦ Login ID ◦ Bread Crumbs (a trail of previous pages viewed – but only for our site) Error Log  Missing Web Pages  Search Requests With No Results

8. Half the money I spend on advertising is wasted; the trouble is, I don't know which half. John Wanamaker (1838-1922)

9.  Market Segmentation  Funnels and Goals  Stickiness & Bounce Age Behaviour Ethnicity Income Interests Location Sex

10.  You send this information back to Google  They consolidate it and generate reports (free)  The also generate reports on your industry or market (paid)  Analytics is used to market “AdWords” (income stream)

11. Pick a company or a topic 1.Why are people interested (or not)? 2.What are the trends – can you link these to events? 3.Where is the interest coming from? 4.Be creative – tell me a story

12. Alexa.com Google.com/trends Google.com/websites google.com/analytics

13. 1. Create an Analytics Account w. Google 2. Google gives you a “key” embedded in a file analytics.js of javascript code – include a link to this code in each web page 3. Everytime your web page is loaded a packet of information is sent to google 4. To track the download of links (assignments, pdf files) one needs to add a function call to the onclick method

14. <a href="CENG411-Lab1.docx" onClick="javascript: pageTracker._trackPageview(Lab1');" > Lab 1 var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA- 55555555-5']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })();

15.  HeatMap of the News: newsmap.jp  Twittering The Mood of the Internet: wefeelfine.org