1. Vkontakte Monitoring by Socialbakers Jiri Voves @jirivoves Head of Product & Co-Founder

2. 2 “We are a ‘customer developed’ company,” said Jan Rezab, who is the CEO and co- founder of Socialbakers. “Our customers kept telling us the metrics they wanted to see.” › Jiri Voves, Head of Product & › Active in 100+ countries, 1800 clients › Launched platform in 2010, almost 200 employees › Goal is to provide knowledge about social media and full market Analytics Used by Leaders October 31, 2011 2 Introduction

3. 3 Analytics PRO

4. 4 Top METRICS in Social Media Being social is not about one metric. It’s about all of them. Same applies to Platforms

5. 5 Analytics PRO Platform Support 2013 Summer 2013 End of Year 2011 Summer 2012 Beginning 2012 Summer FACEBOOK TWITTER YOUTUBE

6. 6 Analytics PRO Platform Support 2013 Summer 2013 End of Year 2011 Summer 2012 Beginning 2012 Summer FACEBOOK TWITTER YOUTUBE VKONTAKTE INSTAGRAM

7. 7 Vkontakte Monitoring ›Great addition to our current trio (FB, TW, YT) ›Very strong and global network ›Necessity for brands to track platform performance in order to feed proper content to their fans ›Provides a comparison between usage of different social media platforms ›Full integration to Analytics PRO & Socialbakers.com

8. 8 How We Work With Data Data Categorization Brand Graph

9. 9 *not complete chart

10. 10 How We Work With Data Benchmarks Categorization Brand Graph

11. 11 How We Work With Data Benchmarks Visualization

12. 12 New Case Studies socially-devoted.com

13. 13 New Case Studies

14. 14 Vkontakte Monitoring END OF SUMMER 2013 AVAILABLE IN ANALYTICS PRO END OF SUMMER 2013 AVAILABLE IN ANALYTICS PRO

15. 15 jiri@socialbakers.com @jirivoves facebook.com/jirivoves