2. World leading developer of Surveillance Technology Supplying sophisticated surveillance “solutions” 20 years industry experience Extensive vertical market coverage Proven track record of ROI over long periods of time History

3. Market Sectors

4. Mining

5. Retail

6. Warehousing/logistics

7. Education

8. Residential Estates

9. Banking

10. City Surveillance

11. Ports

12. Prisons

13. Government

14. Manufacturing

15. Hospitality

17. Distributors USA distributor Australia distributor Malaysian distributor Technologies Africa Middle East Europe

21. Strategy To first be successful in our own backyard – Establish product excellence – Establish support infrastructures – Learn from our competitors – Establish sales methodologies – Establish channel partner program – Establish our product differentiators

22. Strategy Focus on strategic export markets – We focussed on the U.K first (why?) Language Time-zones Culture – Next focus was Middle East (why?) Time-zones Developing market Logistics – Next phase USA and Africa

23. How? Establish market potential – Trade shows – DTI funding – Forums – Partner relationships Establish route to market – Direct to installers? – Distribution? – Manufacturers reps?

24. How? Investigate regions laws and regulations Appoint partners in region Appoint BDM for region Appoint support staff for region Rent/buy premises Create marketing plan – Trade shows – Forums – Partner marketing – Media

25. How? Regional marketing efforts need to be backed up by: Global marketing campaign World class marketing material – Website – Product information – Corporate/product videos Global forums

26. Challenges Cost of doing business – Travel – Hotels – Salaries Business methodology differences Business setup costs Cultural differences Political volatility Brand building

27. Challenges Limited funding available from government (compared to competitors countries) Lack of local product support from government for local projects. Eg: – Ports – City surveillance – Prisons – Transnet

28. Hard work Patience Planning Research – understanding the market and the risks Willingness to take risks Luck!! Summary

29. Cathexis revenue is now 75% export related