1. A Better Disposable Camera EDSGN 100 7/13/12 By Brett Elgin, Mason Jacoby, Ben Lehman, Taylor Parks Presented to the shareholders of FUJIFILM

2. Table of Contents  Introduction  What makes a disposable camera?  Environmental Concerns  Market Research  Specifications  Comparative tables  Camera Modifications  Conclusion

3. Introduction  Disposable Cameras now fit a niche role  Re-engineering for marketability  Encourage environmentally friendly design  Boost sales

4. Camera Breakdown

5. Environmental Concerns  Most of camera is ABS plastic  Hydrogen Cyanide released on burning  Many go to landfills  Carbon compounds to atmosphere  One in five people do not have access to recycling facility

6. Eco-efficiency from fiscal 2005 to fiscal 2010

7. Market Research Survey 1Survey 2  Population of adults  Used mainly for special occasions  Most wouldn’t mind removing flash  Used because some are waterproof  Population of middle class Facebook users  Most against paying more  Flash unnecessary  Most preferred smaller sized camera

9. Specifications for the Consumer  Easy to use  Cheap  Eco-Friendly  Attractive

10. Possible Solutions  Make it digital  Target children with bright colors  Make it out of cardboard  Waterproof  Crank wheel for charging flash  Remove flash  Eliminate electronics entirely  More efficient design for less plastic  Packaging reduction

11. ABCDEFGH Digital Children's Camera Cardboard CameraWaterproofCrank Wheel Eliminate ElectronicsLess PlasticLess Packaging 1Ease of Use-+00-+00 2Cost-+0--+++ 3Durability-0-+-+-- 4 Attractiven ess+0+0-000 5 Eco- Friendly-0+--+++ 6Market0--+-0+0 Total:-3100-6421 ABCDEFGH Digital Children's Camera Cardboard CameraWaterproof Crank Wheel Eliminate ElectronicsLess Plastic Less Packaging 1Ease of Use15%0.15 00-0.150.1500 2Cost20%0.2 0-0.2 0.2 3Durability10%-0.10 0.1-0.10.1-0.1 4 Attractiven ess15%0.150 0-0.150.1500 5 Eco- Friendly10%-0.100.1-0.1 0.1 6 Marketabli ty30%0-0.3 0.3-0.300.30 Total-0.40.05-0.150.10.5 0.2 Rank64357112 Design Matrix

12. Solutions  Remove all electronics  Use less ABS for body  Redesign body  Less packaging

15. Conclusion  This is the camera that will:  Be profitable  Attract consumers  Be more sustainable

16. References  http://www.fujifilm.com/sustainability/report/pdf/index/ff_sr_ 2011_all.pdf http://www.fujifilm.com/sustainability/report/pdf/index/ff_sr_ 2011_all.pdf  http://www.plumbersurplus.com/Blog/image.axd?picture=c ompany+banner2.JPG http://www.plumbersurplus.com/Blog/image.axd?picture=c ompany+banner2.JPG  http://www.fujifilm.com/ http://www.fujifilm.com/  http://ecx.images-amazon.com/images/I/51cmp89F9uL.jpg http://ecx.images-amazon.com/images/I/51cmp89F9uL.jpg  http://www.robaid.com/wp-content/gallery/gadgets2/lego- digital-camera1.jpg http://www.robaid.com/wp-content/gallery/gadgets2/lego- digital-camera1.jpg  http://www.welovebeautifulthings.com/wp- content/uploads/2012/05/IKEA-Cardboard-Camera.jpg http://www.welovebeautifulthings.com/wp- content/uploads/2012/05/IKEA-Cardboard-Camera.jpg  http://www.guamsolidwastereceiver.org/i/Guam_cardboar d_recycle.jpg http://www.guamsolidwastereceiver.org/i/Guam_cardboar d_recycle.jpg  http://az42037.vo.msecnd.net/wordpress/wp- content/uploads/2010/10/easy-button.jpg http://az42037.vo.msecnd.net/wordpress/wp- content/uploads/2010/10/easy-button.jpg