1. Confidential Philips Design - Hong Kong, 22 september 2011 1 Verbal articulation – Umbrella Proposition “Simple, (intuitive) and accessible LED (retail) lighting solutions to grow your brand (business)” WIP ONLY Agreed direction(Note: to be translated into chinese) 必需 Must have means Essential in Chinese, which reads “ Bi Xu”

2. Confidential Philips Design - Hong Kong, 22 september 2011 Retail reference mood board WIP Ways to standing out Shapes Colours Images Words Structures Texture Materials … Movement Light!

3. Confidential Philips Design - Hong Kong, 22 september 2011 Retail reference mood board – ways to stand out WIP Shapes Colours Images Words Structures Texture Materials …

4. Confidential Philips Design - Hong Kong, 22 september 2011 Retail reference mood board – Light WIP

5. Confidential Philips Design - Hong Kong, 22 september 2011 Retail reference mood board Use LED downlight to light up product Booth display can change colour (loop) Nice display unit shape WIP

6. Confidential Philips Design - Hong Kong, 22 september 2011 Retail reference mood board Colour-changing LED in the store to create different light effect or mood Client gets instant inspiration once they walk in WIP

7. Confidential Philips Design - Hong Kong, 22 september 2011 Retail reference mood board Flexible display unit Exclusive looking display unit for key products WIP

8. Confidential Philips Design - Hong Kong, 22 september 2011 Retail reference mood board Contrast colour (LED light on display unit edge) to stand out the display WIP

9. Confidential Philips Design - Hong Kong, 22 september 2011 Retail reference mood board Interesting display Show what the LED does to your product! Be a example/ demo/ point of inspiration

10. Confidential Philips Design - Hong Kong, 22 september 2011 Retail reference mood board Interesting/ inspiring LED-lighted wall in store