1. Obesity PPM Professional Services Account Management Registration Payment Processing eLearning Content Delivery Info-Surge Audio Audio Video Video Animation Animation Quizzes Quizzes iPhone iPhone iPad iPad Android Android The Obesity Society (TOS) Auditing of Learner Evaluation and Obesity PPM Reporting Monthly Review Process ObesityPPM.com Analytics/Reporting Course Completion Reporting Medical Doctors (CME by AMA) Infrastructure Content Database Learner Database Registered Nurses (Contact Hours by ANCC) Physician Assistants (CME by NCCPA) Nurse Practitioners (CE by AANP) Certificate Granted emailed, downloadable Customer Service Primary Care Providers Existing & Prospective Learners Learner Recruitment through both national marketing campaign and CME-in-a-Box channels Note: TOS provides AMA PRA Level 1 Credit Only

2. Existing Learners Prospective Learners Campaign to Prospective Learners Delivery of Value to Existing Learners Delivery of Value to Existing Learners Expanding eLearning Catalog Newsletter Live, Online Events (Debates, Panel Discussions) Clinical Tools & Resources “Ask the Faculty” Forum Clinical Team Building (2013) Referral Management System (2013) “My CME” Tracking Module (2013) Structured Multi-Channel Communications Strategy to both audiences Structured Multi-Channel Communications Strategy to both audiences Systems Enabled Scheduling & Automation of Task Management Systems Enabled Scheduling & Automation of Task Management Digital & Print Inbound Hotline Digital & Print Inbound Hotline Events Social Media Events Social Media Marketing & Communications Framework CME-In-A-Box RHCP CME Ongoing Learner Engagement / Online Community Value-Add

3. Email Campaign Outbound telemarketing Webinars (Educational) Discovery (goals, requirements, constituents, data sources) Custom Proposal Engagement Reporting and Analytics Framework Marketing Sales Proposed Faculty Identification Faculty Approval Process (TOS) Set-up of course in online systems Faculty Content Orientation Marketing Campaign Event Management Optional Content Delivery Course Feedback and Evaluation Clinical Tools Delivery Custom Campaign Execution Telemarketing Advertising Event Management Audio/Visual Venue/Catering Print Production Optional Introduction to eLearning catalog Plugging Learner into on-going engagement Framework Local Event Notification System (subsequent courses executed through CME-in-a-Box channel) Referring Physicians Existing & Prospective Learners Referring Physicians Existing & Prospective Learners Bariatric Surgery Practice Bariatric Surgery Practice Bariatric Surgery Practice Hospital System Bariatric Surgery Service Line Hospital System Bariatric Surgery Service Line Sample Community ACS Bariatric Surgery COE Patient Population 1% of bariatric surgical candidates proceed to surgery ) Patient Population 1% of bariatric surgical candidates proceed to surgery ) Course Preparation Framework Course Preparation Framework 3 3 Course Execution Framework Course Execution Framework Ongoing Learner Engagement Ongoing Learner Engagement 4 4 2 2 CME-in-a-Box Services CME-in-a-Box Structured Outreach CME-in-a-Box Structured Outreach 1 1