2. Family Resources: The Organization Programs & Services Offered Play groups Group parent education classes Workshops at the center and at work sites Individual family visits Parent support groups Parenting information by telephone or e-mail Assistance and training to become a regulated child care provider Help finding quality child care Birth to 3 service coordination Parenting resources and toy lending library Hmong parenting and child care programs Work, family, and employer support program

3. Board of Directors Jim Bagniewski, President Viterbo University Ann, Kiel, Vice President Gundersen Lutheran Health Plan Karla Fennie, Secretary Parent Representative/Taco John's Mary Beth Martin, Treasurer Trane Company Judy Gull, Past President Re/MAX First Choice Diane Ladwig Gundersen Lutheran Child Care Tammy Hayden Parent Representative Cary Heyer UWL Public Relations Dempsy Miller La Crosse School District Shirley Ross Community Member Cheryl Thienes AAA

4. Interviews – Tomah Site Director Julee Keeton – Program Participants Confidentiality Requested Observations – Tour of Tomah Site – Attended Program Event Analysis - Industry – Strengths & Weaknesses – Marketing Other - Family Resources Newsletter and Website Issues – Would like to see more in- depth community involvement and participation of programs and services – Space/Location Needs in order to Solve Issues – Additional Volunteers and Staff needed – Marketing – More space or new location needs – Money

5. Targeting too small of a market segment to further increase areas of support and participation Unutilized market opportunities Undiscovered marketing and funding opportunities

6. Marketing/Fundraising Plan Summary Objectives Strategic Initiatives Goals Primary Objective Secondary Objective Strategic Initiative 1. Market Development Strategic Initiative 2. Market Diversification Strategic Initiative 3. Market Penitration -Identify & Develop New Markets for Existing Services -Identify and Develop New Markets By Differentiating. -Development of New Services for New Markets -Strategic Planning -Increase Advertizing Efforts -Introduce New Services into Existing Lines - Increase Referral Networks Increase Participation Additional Storage /Space Increase Awareness Create a greater strategic focus on Fundraising -Establish Fundraising Board -Improve fundraising skills -Create and Strengthen Networks

7. The interventions for All of the strategies will require – The Board of Directors, staff, and volunteers to engage in the following: Strategic Planning Sessions Creating Self-Managed Teams Focus Groups Workshops Brainstorming Sessions Education and Training Community Information Meetings Feedback surveys

8. Two Key Areas – Managing the Change – (People Focused) – Managing the Interventions – (task focused) Board of Directors will need to: – Set dates, delegate responsibilities, and monitor progress.

9. Commitment to the process Insufficient number of people participating in groups, sessions, workshops, planning, ect… Management of interventions Resistance of the “New”

10. Sources Cited Family Resources Organization, Newsletter, Website, Program/Service participants www.allbusiness.com Article “Going to Scale, How Successful Nonprofit Organizations Can Grow and Increase” By: Jeffery L. Bradach 2003-04-01