1. Achieving a Circular Economy: How the Private Sector is Reimagining the Future of Business
Nov 17, 2015
Presented by GreenBiz.com

2. Today’s Speakers Webcast Hashtag: #GrnBz
Jennifer Gerholdt Director, Environment Program, U.S. Chamber of Commerce Foundation, Corporate Andrew Morlet CEO, Ellen MacArthur John Ortiz Director- Product Stewardship, Elisabeth Comere Director- Environment & Government Affairs, Tetra Pak, Inc. John Davies Vice President & Senior Analyst, GreenBiz
Webcast Hashtag: #GrnBz

3. CORPORATE CITIZENSHIP CENTER
HELPING BUSINESS MAKE THE WORLD A BETTER PLACE

4. OUR SUPPORTERS

5. OUR PARTNERS

6. Community Improvement Disaster Preparedness, Response, & Recovery
OUR FOCUS AREAS
Community Improvement
Disaster Preparedness, Response, & Recovery
Education
Environment
Economic Empowerment
Health & Wellness

7. THE LINEAR MODEL NO LONGER VIABLE
Source:

8. A NEW SYSTEM APPROACH
Source:

9. REIMAGINING THE FUTURE OF BUSINESS

10. Today’s Speakers Webcast Hashtag: #GrnBz
Jennifer Gerholdt Director, Environment Program, U.S. Chamber of Commerce Foundation, Corporate Andrew Morlet CEO, Ellen MacArthur John Ortiz Director- Product Stewardship, Elisabeth Comere Director- Environment & Government Affairs, Tetra Pak, Inc. John Davies Vice President & Senior Analyst, GreenBiz
Webcast Hashtag: #GrnBz

11. FOUNDATION PROGRAMME AREAS
INSIGHT & ANALYSIS
EDUCATION & TRAINING
BUSINESS & POLICY
COMMUNICA-TIONS & PUBLISHING
Providing robust evidence about the benefits of the circular economy transition
Inspiring learners to re-think the future through the circular economy framework
Catalysing circular activities across the global economy
Developing the conceptual framework and celebrating best practice
FOUNDATION PROGRAMME AREAS

12. OTHER PARTNERS AND RELATIONSHIPS
GLOBAL PARTNERS
OTHER PARTNERS AND RELATIONSHIPS
CE100
CE100 - SATELLITES
CE100 AFFILIATES
ACADEMIC AND OTHER EDUCATION PARTNERS
WHO WE ARE WORKING WITH

13. CIRCULAR ECONOMY - MATERIAL COST SAVINGS VALUE

14. CIRCULAR ECONOMY – BROADER VALUE ASSESSMENT
Growth Within: A Circular Economy Vision for a Competitive Europe
Structural waste
Contribution of emerging technologies
Implications of rebound effects
Potential for greater utility and decoupling
Impact on profitability
Impact on GDP and employment
Impact on environment and economic resilience
CIRCULAR ECONOMY – BROADER VALUE ASSESSMENT

15. CIRCULAR ECONOMY - VALUE & BENEFIT LEVERS

16. CIRCULAR ECONOMY – BROADER VALUE IMPACT

17. THE USA OPPORTUNITY AND CHALLENGE
circular economy opportunity for the U.S. market, and key barriers and opportunities to mainstreaming the circular economy in the U.S
THE USA OPPORTUNITY AND CHALLENGE

18. Today’s Speakers Webcast Hashtag: #GrnBz
Jennifer Gerholdt Director, Environment Program, U.S. Chamber of Commerce Foundation, Corporate Andrew Morlet CEO, Ellen MacArthur John Ortiz Director- Product Stewardship, Elisabeth Comere Director- Environment & Government Affairs, Tetra Pak, Inc. John Davies Vice President & Senior Analyst, GreenBiz
Webcast Hashtag: #GrnBz

19. Scaling the circular economy at HP
Product design – designing out waste, materials use, upgradeability
New business models – service-based solutions
Reverse cycles – “closed loop” recycling, reuse and refurbishment
Breakthrough innovation – disrupting global supply chains and manufacturing

20. HP PageWide technology
Product design eliminates waste
Uses up to 94% less supplies and packaging waste than comparable laser printers
Reduces carbon footprint of printing up to 55% per printer
Uses up to 84% less energy while printing and up to 25% less power overall1 than lasers in its class
Prints up to twice the speed and half the cost per page of other color lasers
Meets ISO specifications for use in cleanrooms
1 Using ENERGY STAR Total Energy Consumed (TEC) calculations.

21. HP Instant Ink
New business models, including Internet-connected printing subscription services
Printers generate up to 67% less waste per printed page than conventional business models
Ink replacement cartridges automatically delivered when printer is running low on ink
Used cartridges returned to HP and fed directly into “closed loop” recycling program
Customers can choose from different monthly service plans based on pages printed
Enables customers to save up to 50% on ink

22. HP “closed loop” recycling program
Reverse cycle solution featuring cross-industry collaboration and upcycling
Manufacturing new ink cartridges using returned cartridges and other plastics contributes to circular economy
In five years, HP has helped divert on average more than 1 million water bottles per day
More than 2.5 billion cartridges produced using over 3 billion bottles and 40 million hangers
Recycled plastic has up to a 33% smaller footprint than virgin plastic
Enables HP to reduce fossil fuel consumption by 54% and water consumption by 75%

23. “Closed loop” recycled plastic progression
Recycled PET (rPET)
Five year development; implemented in 2005
Recycled polypropylene (rPP)
Three year development; implemented in 2013
Recycled high impact polypropylene (r2P2)
Less than 12 months development; implementation began in 2014
More than 75% of HP inkjet supplies contain “closed loop” plastic
Wave 1: rPET
Wave 2: rPP
Wave 3: r2P2

24. Keys to HP’s “closed loop” recycling success
Innovation in recycling and RCP solutions
With no precedent or roadmap, creativity and invention essential
Partnering with innovative suppliers
Collaboration with partners leveraged core competencies
Patience and persistence through development process
Management provided team time and resources for success

25. 3D printing and HP MultiJet Fusion™ Technology
Breakthrough innovation will transform supply chains and industries
Additive manufacturing enables unique structural designs with no manufacturing waste
Enable new part/service supply chains for other industries
Exact supply and demand matching delivers ability to economically produce small quantities
Analogy to digital print manufacturing with customized product options that reduce waste 1
Speed 2
Quality 3
Economics 4
Reliability

26. Summary – why circular economy?
It is part of our DNA
Leadership in products and services
It makes good business sense
Challenges
Collaboration
Disruptive innovation to transform other industries

27. Today’s Speakers Webcast Hashtag: #GrnBz
Jennifer Gerholdt Director, Environment Program, U.S. Chamber of Commerce Foundation, Corporate Andrew Morlet CEO, Ellen MacArthur John Ortiz Director- Product Stewardship, Elisabeth Comere Director- Environment & Government Affairs, Tetra Pak, Inc. John Davies Vice President & Senior Analyst, GreenBiz
Webcast Hashtag: #GrnBz

28. Protecting What’s Good
About Tetra Pak:
Protecting What’s Good
“A package should save more than it costs” – Dr. Ruben Rausing

29. Developing and Deploying Best Practices
43% of supply was certified
100% of paperboard met controlled wood requirements

30. Recycling Alone Is Not Enough
Expanding carton recycling while increasing share of renewable content
Renewability
Recycling
A Better Packaging
Choice
Over 55% of US HH have access to carton recycling in 48 States
Average 74% paper
Green PE for caps
Green PE for packaging coating
EC/

31. Innovation On the Front End

32. Advantages
Long term business growth: Secured long term supply of resources, retailer pressure, consumer demand
Better risk management: More reliable supply chain with less business disruption around supply of resources, better ability to manage costs and experience less price volatility.
Brand equity and reputation: Ability to make an emotional connection with consumers as the awareness around resource scarcity grows; ability to meet climate change goals

34. The Way Forward Collaborative Approaches Common Understanding
Consensus
Collaborative Approaches
Common Understanding

35. Today’s Speakers Webcast Hashtag: #GrnBz
Jennifer Gerholdt Director, Environment Program, U.S. Chamber of Commerce Foundation, Corporate Andrew Morlet CEO, Ellen MacArthur John Ortiz Director- Product Stewardship, Elisabeth Comere Director- Environment & Government Affairs, Tetra Pak, Inc. John Davies Vice President & Senior Analyst, GreenBiz
Webcast Hashtag: #GrnBz

36. uschamberfoundation.org/corporate-citizenship-center
Thank you for joining us. For more information, visit:
uschamberfoundation.org/corporate-citizenship-center
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