1. mark a. greenfield Herding Cats web governance in higher education

2. Mark Greenfield Higher ed web professional, consultant, keynote speaker, futurist, uwebd overlord, lacrosse coach, tennis player, music lover, dog rescuer markgr.com twitter.com/markgr delicious.com/markgr www.linkedin.com/in/markgr

3. markgr.com/pseweb11

4. This is a work of fiction. Names, characters, places and incidents are the product of the author’s imagination or are used fictitiously. Ant resemblance to actual events, locales, or persons, living or dead, is purely coincidental Let me tell you a story …

5. www.greatcollege.ca

7. #GirlsUnderTrees

8. HiPPO HIghest Paid Person’s Opinion

13. Fact or Fiction?

14. True or False Most college web sites are bad?

15. xkcd.com University Website

16. It’s Not Our Fault (most of the time) #PSEWEB

17. mark a. greenfield Higher Education: the toughest gig in all the web

21. The Tipping Point The web is now mission critical Higher Education is Getting Flattened

22. Flattened When the impact of the internet and globalization render and industry unrecognizable, and in many cases, obsolete

23. “Most institutions can no longer afford to be what they’ve become”

24. 44% believe that waste and mismanagement significantly factor into increasing college costs

25. We will need to become ruthlessly efficient #PSEWEB

26. Moving Forward #PSEWEB

27. Too often, campus leadership views the web as a cost center rather than as a strategic asset #PSEWEB

28. Web Governance The authoritative administrative structures that set policy and standards for Web product management. It includes: The implementation of a Web Governance Framework The establishment of Web Policy The codification, implementation, and enforcement of Web Standards - Lisa Welchman

30. IT or Marketing

31. let there be web divisions

34. Institutional Strategy Web Strategy Content Strategy Social Media Strategy IT Strategy Communications Strategy

35. #PSEWEB Policies, by definition, are enforced. There are consequences when policies are not followed.

36. True Web Governance Establishes authority and accountability

37. True Web Governance Establishes authority and accountability Defines the role of all campus units as it relates to the web and establishes how they will support web efforts

38. True Web Governance Establishes authority and accountability Defines the role of all campus units as it relates to the web and establishes how they will support web efforts Involves senior leadership

39. True Web Governance Establishes authority and accountability Defines the role of all campus units as it relates to the web and establishes how they will support web efforts Involves senior leadership Involves line management

40. Web Services, Inc.

42. All reasonable requests will be completed in a reasonable amount of time Budget and Resources

44. Concluding Thoughts

45. Web Governance Is Your Friend

46. we’re going to undermine the underminers

47. Find the delicate balance between autonomy and accountability. #PSEWEB

48. The Key to Success #PSEWEB

49. Leadership

50. Management vs. Leadership #PSEWEB

51. “There is nothing so useless as doing efficiently that which should not be done at all.” - Peter Drucker

52. graduate from a production shop to a strategic shop #PSEWEB

53. 2011: The Year of Web Governance (in Higher Education) #hewebgov

54. webgovernance.com Coming June 2011

55. #highererlive Sunday, May 22 7:00 pm

56. Thank You mark a greenfield markgr.com twitter.com/markgr delicious.com/markgr