1. www.usps.com Reply Mail Website MTAC Meeting MAY 6, 2004

2. 2 www.usps.com Product Management Creating Growth Opportunities Reply Mail  MTAC Business Reply Mail Work Group  Market Research and Analysis  Reply Mail Improvement Plan  Reply Mail Website Learn about the Benefits and Uses of Reply Mail  Courtesy and Business Reply Mail  Improved Customer Service & Ease-of-Use First-Class Mail ®

3. 3 www.usps.com Product Management Creating Growth Opportunities  Apply for Reply Mail Online  Generate Courtesy / Business Reply Mail (BRM)  Obtain BRM Permits  Pay for BRM Fees Online  Assign Unique BRM ZIP+4 Code  Produce Electronic Mailpieces Reply Mail Website Coming Soon! First-Class Mail ®

4. 4 www.usps.com Product Management Creating Growth Opportunities Reply Mail Landing Page on USPS.com First-Class Mail ®

5. 5 www.usps.com Product Management Creating Growth Opportunities Reply Mail Website First-Class Mail ®

6. 6 www.usps.com Product Management Creating Growth Opportunities Apply for Permit First-Class Mail ®

7. 7 www.usps.com Product Management Creating Growth Opportunities Pay Fees First-Class Mail ®

8. 8 www.usps.com Product Management Creating Growth Opportunities Apply for ZIP + 4 Code First-Class Mail ®

9. 9 www.usps.com Product Management Creating Growth Opportunities Create Mailpiece First-Class Mail ®

10. 10 www.usps.com Product Management Creating Growth Opportunities Review Mailpiece Design First-Class Mail ®

11. 11 www.usps.com Product Management Creating Growth Opportunities Download Mailpiece First-Class Mail ®

12. 12 www.usps.com Product Management Creating Growth Opportunities First-Class Mail ® Future Reply Mail Plans  Reply Card Scanning  Electronic Delivery  Recognition  BRM Automated Accounting System  Mail not held up for accounting  Delivered with regular mail