1. Building Your Tree and Shrub Marketing Campaign

2. If you have a question, type it here! Webinar Semantics

3. Nicole Wise Holganix Head of Marketing Email: Nwise@holganix.com Phone: 866-56-EARTH ext. 300

4. Agenda 1.Why tree and shrub? 2.Who’s your audience? 3.Building your marketing campaign 4.Marketing campaign timeline 5.Marketing Tools 6.Q&A 7.Audience Polls

5. Question one: How many of you have attended a marketing webinar? “ “

6. Question two: How many of you currently offer tree & shrub apps? “ “

7. Tree & Shrub? Why

8. Average 10 – 30% sign up rate

9. Is your Audience? Who

10. 1. Current customers 2. Have they signed up for other services?

11. Building a tree & shrub campaign

13. Outbound Marketing 1.Prepays to all customers for remaining balance 2.Prepays for tree and shrub applications only 3.Postcard campaign 4.Personal notes on invoices

14. 1. Is your piece remarkable? 2. Keep it simple stupid! 3. Is your offer strong?

15. When you follow up with telemarketing, close rates increase.

16. Inbound Marketing 1.Email Newsletter 2.Blog it! 3.Social Media

17. Question three: Do you have a blog or social media network? “ “

18. 1.Educate don’t sell 2.Act like you’re at a cocktail party

19. Campaign Timeline

20. Direct Mail Piece TelemarketEmail Newsletter BlogSocial Media Week 1xx Week 2xxx Week 3xx Week 4xxx Week 5xx Week 6xx Week 7x

21. Marketing Tools

22. Recommended Tools 1.Holganix postcard, video, informational pieces 2.MyEmma.com 3.Automated Social Media 4.Tree and Shrub facts

26. Audience Questions: Type your questions in the Chat Box!

27. Conclusion Please take our survey! Look for a follow up email with: – A recorded version of this webinar – Resources and information mentioned during the webinar

28. Nicole Wise Email: Nwise@holganix.com Phone: 866-56-EARTH ext. 300 Suzanne Longacre Email: Slongacre@holganix.com Phone: 866-56-EARTH ext. 212