1. 2015 STC Summit SUCCESSFUL BUSINESS OUTREACH STRATEGIES Dee Rose, Missouri Michael Vorgetts, Rhode Island Gene Walker & Chad Pearson, Washington

2. 2015 STC Summit SUCCESSFUL BUSINESS OUTREACH STRATEGIES Dee Rose, Shared Work Outreach Missouri Department of Labor & Industrial Relations

3. 2015 STC Summit Direct & Indirect Outreach to Employers 3

4. 2015 STC Summit Direct Outreach to Employers Chamber of Commerce meetings Trade, professional & human resource association conferences Job fairs Professional business club meetings Radio advertising Online banner ad linking to Shared Work website Insert mailed with 3 rd quarter contribution and wage reports B&W Shared Work brochure mailed to all employers Shared Work article every other month in DOLIR newsletter Website featuring video testimonial, email and phone contact 4

5. 2015 STC Summit 5 Indirect Outreach to Employers Local Chamber of Commerce staff training Regional Planning Commission meetings Economic development meetings Business service reps, state One-Stop staff, and economic and workforce development staff trainings Council of local governments and public employer meetings

6. 2015 STC Summit Multiple & Differing Approaches 6

7. 2015 STC Summit Approaches 7 Continually compile contact lists and notes Sent individual emails to targeted groups with Shared Work info and request for opportunities to present to membership Published bi-monthly articles in Department newsletter and redistributed to targeted groups Made in-person presentations across state Distributed long-term promotional branded item

8. 2015 STC Summit 8 Approaches Attended job fairs, partnering with One-Stops, HR and/or OA Shared resources within State Agencies (OA, DWD, DED) and Department (HR, Communications) in reaching out to employers Created branded color brochure with both employer and employee information Mailed one-third page inserts with 3 rd quarter contribution statements Mailed branded B&W brochure early 3 rd quarter to all employers

9. 2015 STC Summit Approaches 9 Aired radio spots - :30 awareness, :10 news sponsorship, and :30 market-specific testimonials Banner ad linking to Shared Work website All traffic directed to website for video and more information, along with email and phone contact for a LIVE person Follow up from staff and outreach coordinator

10. 2015 STC Summit Outcomes Local chamber of commerce staff training Presence at economic development conference Introduction to local business journal reporter; upcoming article on manufacturing and Shared Work Met State Treasurer’s staff who immediately made intro to State Chamber staff via text; led to presence at state Chamber conference and upcoming radio testimonial 10 

11. 2015 STC Summit 11 Outcomes Training state regional workforce development coordinators Feature article in 30,000 subscriber Department Newsletter Subsequent training in one coordinator’s region led to large employer application 8,400 views of article with more than 150 clicks to Shared Work website for more info Employers self-identifying and signing up for Shared Work 

12. 2015 STC Summit 12 Outcomes Brochure mailing Emails to local chambers, trade and professional associations Brochure handed out in nationally recognized payroll law seminar resulting in employer application Increased email & phone inquiries Numerous speaking opportunities directly with employers across the state 

13. 2015 STC Summit 13 Outcomes Radio advertising Website banner ad 2-year calendars Shared Work website 1.4 million listeners in 3rd quarter; annually each listener hears message 18.6 times 96,000 views in 3 rd quarter Long -term reminders Viewed by 1,903 visitors in 3rd quarter, a 27% increase from previous quarter 

14. 2015 STC Summit 14 Return on Investment Cumulative Outreach Efforts 3 rd quarter comparisons: 3 rd quarter 2015 had the most new Shared Work employers since 2009 October comparisons: October 2015 had the most new Shared Work employers since 2009, twice as many as any October since 2009 

15. 2015 STC Summit 15 And, it all begins with small ripples … “ If you throw a pebble into the water on one side of the ocean, it can create a tidal wave on the other side.” – Victor Webster

16. 2015 STC Summit SUCCESSFUL BUSINESS OUTREACH STRATEGIES Michael Vorgetts Senior Advisor to the Director Rhode Island Department of Labor and Training

17. 2015 STC Summit Washington State’s Shared Work Program

18. 2015 STC Summit Gene Walker Special Programs Manager Chad Pearson Marketing Manager

19. 2015 STC Summit Background Start By the year – Peak – Currently Outreach team Marketing manager 19

20. 2015 STC Summit Our Mission – PROMOTE and ENROLL Increase awareness of STC program by marketing and outreach with the biggest bang for the buck 20

21. 2015 STC Summit What can we make – Messages – Form letters – Video – Brochures – Articles – Giveaways – Tradeshow booth 21

22. 2015 STC Summit How – Emails – Newsletters – Video – Speaking Engagements – Radio – TV – Tradeshows 22

23. 2015 STC Summit Where do we find them Internet puts information at fingertips Compiled list of all 202 chambers in state www.sos.wa.gov site for top 25 associations Wikipedia.org for public access channels Used ESD tax database for individual business 23

24. 2015 STC Summit Shared Work Video go to www.youtube.com/washingtonesdwww.youtube.com/washingtonesd 24

25. 2015 STC Summit Brochures 25

26. 2015 STC Summit Goal: Get in chamber/association newsletters Sent personal email to each chamber Result – Two newsletter articles, w/ 93K circulation ea. – Tweets – Website Mentions – Facebook Articles – LinkedIn Articles 26

27. 2015 STC Summit Goal: Chamber/association meeting speaker Sent personal email to each chamber Result Presented 25 minute program (10-100 ppl) – 26 Chambers – 15 Associations 27

28. 2015 STC Summit Goal: Reach broad audience for awareness Gathered large email list from Tax/Wage Short and Easy to read Result Sent 75,000 emails (general) Sent 17,500 emails (impacted) 28

29. 2015 STC Summit Goal: Use other agency’s events Called business teams with different agencies ie. Revenue, Commerce, Enterprise Svc. Result Spoke at seven events Hosted four tradeshow booths 29

30. 2015 STC Summit Goal: Reach mass audience Sent email to all (36) public access channels in Washington Result 12 channels agreed to run our video Estimated 122,700 viewers (based on 5% of subscribers viewing) 30

31. 2015 STC Summit Goal: Give tools to internal teams Outreach to internal business teams Result Sent 70 toolkits to WorkSource business partners (2x). Held three webinars and made one video. Visited WorkSource offices on education tour. 31

32. 2015 STC Summit What we didn’t do Some marketing that we tossed around Found better ways Mailing to all employers Chamber tool kits Perception Sports event night Awards program 32

33. 2015 STC Summit Circulation/Impressions Newsletters238,000 Email15,900 Media, including social70,000 TV122,700 Speaking events1,000 Tradeshows1,500 Total Estimated Outreach 449,100 33

34. 2015 STC Summit 34