1. Ruby Diaz Julia Hornick Justin Little Jen Nicosia Erin O‘Flaherty Yuki Palermo Lidia Sandoval Strategic Recommendations

2. NIGHTLIFE MAGAZINE Austin, Texas is the third fastest growing city in the nation Population increase 32.2% from 2000 - 2008

3. PURCHASE GOSSIP MAGAZINE Purchase competitor to popular People magazine New product with heavy online subscriptions Coast to coast readers

4. UTILIZE RECYLABLE PAPER “90% of magazines are discarded within one year 20% of magazines are recycled 35 million trees are cut down each year from magazine production” http://www.mindfully.org/Sustainabilit y/Magazine-Environmental- Impacts.htm

5. PARTNER WITH D.A.R.E PROGRAM “D.A.R.E is the largest educational program of its kind in the U.S. and the world Taught in every state and 72% of school districts Ranked among the most cost-effective non-profit organizations in the world” D.A.R.E 2009 Annual Report. http://www.dare.com/home/documents /0310DARE_AnnualReport_11WEB_000. pdf http://www.dare.com/home/documents /0310DARE_AnnualReport_11WEB_000. pdf

6. INTRODUCE EDUCATIONAL MAGAZINE Discovery Communications has broad customer base with over 1.5 billion subscribers worldwide Discovery Communications has already invested in education, providing video-based content to K-12 teachers in the U.S

7. CREATE HEALTH MAGAZINE In competition with Health, Women’s Fitness, Men’s Fitness Demand in organic lifestyle sector is on the rise

8. CREATE COLLEGE PUBLICATION Many students interested to know more about colleges and careers Students spread word of special edition Professors and advisors may recommend this edition