1. Confidential! Internal Energizer use only
Best Practice Sharing example : Cross category merchandising project «STM»
(placing in categories SCALES, TOYS, MEDIA)
Objectives of the in store initiative:
What has been measured?
Sales value in each Account
Providing category development via STM projects
Challenges:
Decreasing average bill as soon as there is high concentration of trading outlets
Learning’s & ‘Hints & tips’:
Close cooperation between NKA managers and merchandisers on day by day basis
Exploring the assortment of gadgets from clients
and battery types to them
To find out new future trends of gadgets
Trainings according to the trends of the market
What you did to overcome:
Maximum category increase like for like
Investment & Resources:
In frame of TM budget
Confidential! Internal Energizer use only

2. Confidential! Internal Energizer use only
6 additional
displays in
SCALES, TOYS and
MEDIA categories
6 additional displays at STM
Confidential! Internal Energizer use only

3. Confidential! Internal Energizer use only
6 additional
displays in
SCALES, TOYS and
MEDIA categories
Confidential! Internal Energizer use only

4. Confidential! Internal Energizer use only
6 additional
displays in
SCALES and
MEDIA
categories
Confidential! Internal Energizer use only

5. Confidential! Internal Energizer use only
6 additional
displays in TOYS
Confidential! Internal Energizer use only

6. Confidential! Internal Energizer use only
+22%
+ 18% - 45%
It allows to increase sell out till 45% like-for-like (depend on the chain)
It allows to final consumer not to search a batteries after they buy toys, scales and media (mobile mice, weather stations etc.)
Confidential! Internal Energizer use only