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MARKETING FILM: RARE EXPORTS (Finland, 2010) STAGE 1: ANALYSIS & POSITIONING - SWOT ANALYSIS - TARGET AUDIENCE(S) STAGE 2: DISTRIBUTION -FESTIVALS - INTERNATIONAL.

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Presentation on theme: "MARKETING FILM: RARE EXPORTS (Finland, 2010) STAGE 1: ANALYSIS & POSITIONING - SWOT ANALYSIS - TARGET AUDIENCE(S) STAGE 2: DISTRIBUTION -FESTIVALS - INTERNATIONAL."— Presentation transcript:

1 MARKETING FILM: RARE EXPORTS (Finland, 2010) STAGE 1: ANALYSIS & POSITIONING - SWOT ANALYSIS - TARGET AUDIENCE(S) STAGE 2: DISTRIBUTION -FESTIVALS - INTERNATIONAL DISTRIBUTION (IS IT MARKETABLE ABROAD?) STAGE 3: MARKETING DECISSIONS -SELLING PROPOSAL + OTHER SELLING ARGUMENTS -TITLE CHANGE - CLAIM STAGE 4: MARKETING PLAN -TARGET AUDIENCE FOR THE LOCAL MARKET -RELEASE DIMENSION & SYSTEM -MARKETING PLAN - 2 CREATIVE PROMOTIONAL ACTIONS GROUP WORK

2 FINLANDGERMANYESTONIA LITHUANIASPAINJAPAN

3 ITALYUSARUSSIA FRANCEUNITED KINGDOM

4

5 UNITED KINGDOM PREMIERE

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