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Published byJennifer Hampton Modified over 9 years ago
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Andrew Booth Retail Farmer! Future of CAP – Supply Chain
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The Farms Westfield & Savock Farming 400ha 80% Arable 20% Grass Aberdeen Angus Stores to Finish Fattening Lambs 1 FT Labour unit Monitor Farm
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The Store Farm & Coffee Shop The Farm’s Beef & Lamb Local Artisan Producers 50+ Local Suppliers 45 seater restaurant Special events 20 employees
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Why Additional enterprise Making the farm sustainable Passion for food Dealing with the final consumer Niche Product Value Adding
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Different Markets Farm Shop Food & Community Events Farmers Markets Internet & Mail Order Hampers Wholesale & Catering Other Speciality Retailers
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Farmers Markets Internet & Mail Order
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Other Speciality - Retailers Hampers - Wholesale & Catering -
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Farm Open Days Gourmet Evenings School Trips Butchery Courses
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CAP Reform & What it means Threat of supply Collaboration! Does not recognise retail High Value Niche v Low Value Commodity Continued Lip service to FGS
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Farm Gate Values? What are they worth Who is monitoring them Where is the information Return on Your Investment
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TheStore’s Future Collaboration? Expansion? Value Add? Increase Brand Awareness Exit Stratedgy ?
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