2. Introduction- Bajaj Motors
World's third-largest manufacturer of motorcycles, the second- largest in India and world’s largest three-wheeler manufacturer.
Present in over 50 countries all over the globe and are  holding a dominating presence in Africa, Latin America and South Asia.
In 2011 the company sold about 85,000 with net sales of the company increased by 6.7% for Q1 FY14 to Rs 5,133 crore
Export ration- 891,002 units in and an increase of over 15% in

3. Situation Analysis- SWOT
Strengths
Weakness
Low cost
Fuel efficient
Bike share
Safety
Increase in student population
Employment opportunities
Low brand awareness
High marketing costs
Peoples perception
E-bikes
Fuel prices
Government policies
Opportunities
Threats

4. P E S T Political- favorable trade relations
Economic- employment opportunities
Social- country’s demographics
Technological- e-shopping, marketing, marketing research tool.
Demographics: bajaj pulsar is target towards the college and post secondary students in canada.

5. Porters 5 forces Threat of new entrants Threat of substitute products
Bargaining power of buyers
Bargaining power of suppliers
Competitive rivalry

6. Market Summary & Target Market
Competitors - BMW, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, Suzuki, Triumph, Victory and Yamaha.
street bikes take up 64% of the market share.
Target Market – college students and employed individuals between years who are looking for an economically feasible mode of commuting.
Positioning - street bike which is  economically cost effective and fuel efficient.
Geographic- Ontario, Ottowa, Alberta & British Columbia

7. Marketing Objectives
Bajaj Motors aims to penetrate Pulsar 200NS into the Canadian Low CC Street Motorcycle Market
Its goal is to establish brand awareness and demand among its target audience.
Reaching out and making the bike accessible and easily available to the target audience.
One of their main objectives is to encourage
sales and obtain a 15% market share by
December 2015.

8. Marketing Mix
Product
Price
Promotion
Place

9. Product

10. Price
Survival
Maximum Current Profit
Maximum Market Share

11. Place Manufacturing unit- Coloumbia Assembly - KTM warehouse, Ontario
Distribution- KTM Showroom, Canada
Consumers

12. Television Commercials Online advertising Tradeshows/events
Promotion
Television Commercials
Online advertising
Newspaper Advertisement
Tradeshows/events
Press Release

13. Contingency Plan
Difficulties and risk
Worse case scenario.