1. EliXx Inc.

2. Cubicle Cafe

3. Issue and Action 1 Issue: Business –No competitors at the moment –Threat of Substitutes Action: Marketing and Provisions –Promotional Packages –Central location –Provide privacy and comfort –Provide facilities therefore conducive to work in –Less restrictions e.g. noise level, snacking while working in the cubicle –Advance reservations can be made to ensure availability of space

4. Issue and Action 2 Issue : Legal –People surfing unwanted websites –Gambling –Vandalism –Undesirable behaviour –Smoking in the rooms Action : Imposing strict rules and regulations –Pre and post checks of rooms –CCTV Installation –Penalties Imposed

5. Issue and Action 3 Issue : Economic –High rental –High Operating Costs (internet, electricity, space, food and equipment maintenance) Action : Strategic Planning –Outskirts of Orchard area –Find cheaper alternatives e.g. bulk purchase for non- perishable foods, exercise conservatory methods and etc –Engage part-time students as staff

6. Q & A