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Published byGervais Chambers Modified over 9 years ago
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Agenda Anadolubank Banks and Insurers: what to learn from each other Bancassurance Distribution Models Conclusion
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120 Branches 100% Turkish Top Rated Anadolubank
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Bancassurance vs Nonbancassurance
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Reciprocal Benefits BANK INSURER Reduces customer risk exposure Profitable High commission No collection problem Deepening customer relationship Brand awareness Reduces customer churn Mass production Customer activation
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Technology HR Understanding customer’s financial needs Multichannel distribution Creating insurance awareness Creativity/product management Mass customer education Customer relationship Customer’s confidence Understanding customer’s insurance needs Flexible payment terms Timely assistance Insurance=commission ? Customer service = insurer’s service quality Technology HR Not as institutionalized Pros Cons Agent & Insurance CompanyBank Fusion
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Understanding customer’s financial needs Technology HR Multichannel distrubition Creativity/ product management Customer’s confidence Creating customer awareness Mass customer education Timely assistance Customer relationship Understanding customer’s insurance needs Flexible payment terms BankAgent&Insurance Company Fused
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Single supplier / Exclusive partnership Multi suppliers / Product exclusivity Bancassurance Distrubition Models
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Marketing Base Operational Base Core Banking Sms/Mail Policy InsurerInsurer CustomerCustomer Online Online, Multisupplier & Multiproduct Platform
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Bancassurance is getting vital Banks should and will invest more on bancassurance Should learn from each other Conclusion
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