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Agenda Anadolubank Banks and Insurers: what to learn from each other Bancassurance Distribution Models Conclusion.

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Presentation on theme: "Agenda Anadolubank Banks and Insurers: what to learn from each other Bancassurance Distribution Models Conclusion."— Presentation transcript:

1 Agenda Anadolubank Banks and Insurers: what to learn from each other Bancassurance Distribution Models Conclusion

2 120 Branches 100% Turkish Top Rated Anadolubank

3 Bancassurance vs Nonbancassurance

4 Reciprocal Benefits BANK INSURER Reduces customer risk exposure Profitable High commission No collection problem Deepening customer relationship Brand awareness Reduces customer churn Mass production Customer activation

5 Technology HR Understanding customer’s financial needs Multichannel distribution Creating insurance awareness Creativity/product management Mass customer education Customer relationship Customer’s confidence Understanding customer’s insurance needs Flexible payment terms Timely assistance Insurance=commission ? Customer service = insurer’s service quality Technology HR Not as institutionalized Pros Cons Agent & Insurance CompanyBank Fusion

6 Understanding customer’s financial needs Technology HR Multichannel distrubition Creativity/ product management Customer’s confidence Creating customer awareness Mass customer education Timely assistance Customer relationship Understanding customer’s insurance needs Flexible payment terms BankAgent&Insurance Company Fused

7 Single supplier / Exclusive partnership Multi suppliers / Product exclusivity Bancassurance Distrubition Models

8 Marketing Base Operational Base Core Banking Sms/Mail Policy InsurerInsurer CustomerCustomer Online Online, Multisupplier & Multiproduct Platform

9 Bancassurance is getting vital Banks should and will invest more on bancassurance Should learn from each other Conclusion


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