1. 4/26/2017

2. Good News & Neutral Messages
Chapter 08
Good News & Neutral Messages By
Syed Maqsood Ahmed

3. Introduction
A message that will receive a favourable or neutral reaction from your receiver/reader is usually easy to write.
Because these kind of messages tells your reader something pleasant or offers useful information.
These messages are generally organized by the direct approach- also known as good news plan.

4. Organizational Plan For Good News
You can use direct approach, good news plan wherever your message can get a favourable or neutral response from your reader/ receiver.

5. Organizational Plan
The organizational plan for favourable replies and neutral messages is as under
First: Best news or main idea
Middle: Explanation, with one or more of the following, when appropriate: all necessary detail, educational information, resale, sales & promotion.
Last: Positive friendly ending, with a clear statement of action desired, motivation to action, willingness to help further, appreciation

6. Unpleasant Facts
You can use the good news plan if your message is mainly good news or favourable reply but also has unpleasant facts.
All Necessary Details (Five W’s)
Educational Information (Exp: Medicine)
Resale Material (Readers Benefits)
Sales Promotion (Customer Services)

7. Favourable Replies
To help goodwill, a progressive organization replies to all reasonable requests courteously, helpfully & promptly.
The following kinds of letters & memoranda you can organize with this plan.
Answering Inquires
Granting Requests for Adjustment
Approving Credit
Acknowledging Orders
Granting Favours & Other Requests
Job Acceptance Letters
Goodwill Messages: appreciation, Congratulation, & Condolence letters.

8. Neutral Messages
In neutral messages unsolicited messages– specifically, announcements & transmittals.
Announcements of good or neutral information should follow the good-news plan
The main idea should come first
Followed by an adequate explanation &
Ending that is pleasant & positive.

9. Neutral Messages Announcements about: Sales & Events
Procedures, policies & responsibilities
Honors & activities of people.
Transmittals

10. Transmittals
A transmittal is a letter or memo that simply sends a document to a reader.
The main purpose of a transmittal is to transmit something which is usually mentioned in the first paragraph. Transmittals also called covering letters have many uses
They range from 5 to 10 lines short notes.