2. Campaign 101 Kristina Salkowski

3. Ambassador: A diplomatic official An authorized representative An unofficial representative, as in goodwill ambassador

4. Perception Gap 97% recognize United Way’s brand 29% can name a United Way program 9% actively engage with United Way

5. Key Message Giving to United Way is the most effective way to impact our community’s most pressing problems.

6. Building Blocks for a Good Life EducationBasic NeedsHealth Quality education Stable job Good health Independence and productivity Adequate income Support for family’s basic needs

7. The Need is High Poverty is expanding: 600,000 people now live at 200 percent of poverty or below.

8. The Opportunity is Great Only able to fund 50 percent of High and Medium High Programs

9. A Solution That Works Reduce hunger Provide housing stability Increase earnings Reduce domestic violence Support early childhood education Ensure third-grade reading success Provide quality out-of-school-time programming Provide access to healthcare Increase healthy behaviors Maximize independence United Way creates Pathways out of Poverty Basic NeedsEducation Health

10. Call to Action

11. Campaign Steps 1. Plan 2. Ask 3. Educate 4. Thank 5. Remit

12. Step 1: Plan Involve Management Recruit a Campaign Committee Promote Giving Communities Challenge Matches

13. Step 2: Ask Group Solicitation Personal Electronic Technique Mailbox Campaign

14. Step 3: Educate Impact Events Volunteer Events ‘FUN’draising Events

15. Step 4: Thank Say Thank You and Say if Often !

16. Step 5: Remit Wrap it Up! Remittance Electronic Remittance Year-Round Engagement

17. Useful Resources Website: www.unitedwaytwincities.orgwww.unitedwaytwincities.org Ambassador Handbook Account Executive Key Message Card United Way Materials General Brochure United Way Overview Challenge Match Document Giving Communities Brochure Event and Incentive Idea Documents

18. Q & A