1. Communicating Your Message Using the Web Michelle Galley Academy for Educational Development

2. Benefits Immediate Targeted Large Distribution –Shrinking News Hole Message Control

3. Drawbacks Immediate Large Distribution (hundreds of sites) Reliability of Technology Vetting Sites, Blogs, Listservs Time Consuming

4. Forms of Web Communication Get Them To Come to You –Web pages –Electronic Newsletters –Discussion Groups –Blogs Go To Them –Web Marketing

5. Web Pages Face of Organization Must Be Current, Easily Navigated Web Trends Track ROI Search Engine Optimization

6. Electronic Newsletters Short. Pointed, Easy Drive Traffic to Your Site Easy to Track ROI –--Can directly inform the content on the Web site

7. Discussion Groups Drive Traffic to Site Provides Additional Insight Can’t Control the Message

8. Blogs Must Be Current Must Have a Hook Competition Time Intensive

9. Web Marketing Identify Your Audience Find Your Audience –--Blogs, Listservs, Portal (Resource) Pages, Other Web sites, E-Newsletters Create Content for the Audience Track Traffic to Your Site

10. Podcasting & Videocasting Highly Popular, Marketable Short, Easily Digested Expensive

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