1. Patients, Purses and Politics Or Hospitals, Horses and Hats The Iroquois Steeplechase iCOM Oct. 27, 2005 Pete Pepinsky Lewis Communications Lewis Communications

7. Objectives: Improve awareness Build corporate sponsorship Increase ticket sales Link hospital and steeplechase Build marketing partnerships Lewis Communications

8. What we did: Broadened news media scope: travel, feature, equestrian Lewis Communications

9. What we did: Media kit delivery splash Lewis Communications

10. What we did: Put on the feed bag Lewis Communications

11. What we did: Obstacles for horses and children Lewis Communications

12. What we did: Jumps around town Lewis Communications

14. Editorial coverage value reported to client: $262,118.30 plus