1. Korede Balogun A2 Media

2.  I gave out my questionnaire to a range of people of mixed ethnicities and tried as possible to get a unbiased mix of genders or age range but had great difficulty in finding older adults who were willing to carry out my survey for me but I did find some.  I handed out 20 questionnaires. 18 of which I received immediate responses as I was either in the same room as the respondent or within a reachable range in case a question is needed to be explained.  Unfortunately I lost 2 which means that my results are representative of 18 respondents.

3.  From this graph it is evident that most of my respondents were aged between 15-21 which is the youngest portion of the spectrum.  Keeping this in mind it is important to analyse the proportion of the other age ranges that selected dramatically different options beyond the background question in order to compare the results.

4.  The majority of respondents were female.

6.  The line graph shows that most people from my sample of respondents preferred to go to the cinema more as the year progresses with the most people preferring to go to the cinema mostly during the October to December Period.

7.  This multiple choice question asking people out of the options provided, which genre of film they most preferred.  The pie chart shows that the genre at which I am aiming to produce a promotional package for (Action/Thriller) came siding third in popularity along with Horror.

8.  Surprisingly quite a margin of people do make an occasional attempt to arrive at cinemas early to watch the film trailers. From this portion of people that did arrive early I found that it was mostly the older generations that did this.  I assume the midrange group of people that “don’t know “ and never really take notice of the trailers and also the group that don’t see the point in arriving early are more of the younger generations as they are likely to go to the cinema in large groups who would spend a lot of time in the queue buying snacks and also socialising before the film starts and therefore miss the trailers

9.  This question was once again a multiple choice one and showed that a vast number of people did not recognize British Directors.  Those who did sometimes recognised more than one.  An intriguing remark I received from this question is “where is Spielberg” as in the American Director Steven Spielberg in which I responded “he’s not a British Director”. From this I gathered that it may appear that there is not enough known about the works of major British Directors regardless of how big they are in the UK.

10.  This pie chart result also surprised me as a large sum of people felt that Director Credits were irrelevant in influencing them to watch a particular film with only two people out of 18 answering that knowing the director was actually influential to them.

11.  This line graph was rather strange to me as I expected there to be drastic difference in preferred trailer length times.  But instead the results presented showed that an even spread of people preferred between 10 seconds to 4 minutes for a film trailer.  No-one felt that a longer trailer would capture their attention and maintain their interest probably due to the idea that a longer trailer will reveal too much and be tedious.

12.  This area chart clearly shows the difference in ranges of preference in mediums of advertising for films.  Film Trailers were by far of greater preference.

13.  I Like knowing the basic Storyline  Mystery- but a trailer would help  Complete mystery but its ratings will be informative  I like knowing the gist of the story  Knowing storyline  I like knowing the storyline depending on the genre and actors featured  Knowing parts of it but not too much  Being in complete mystery is more fun as you get to unravel the storyline yourself  A taste is nice but shouldn’t be predictable  Half and Half  Depends how interested I am in the genre and how likely I am to watch it.

15.  False  If you say so  Agree  I don’t totally agree  Yes they do and they also manage t glamorise the lifestyle  Not really because they use British Actors and British Settings  This is true quite a lot of the time  Mostly true  This is slightly true, I don’t think there is individuality in British gangster films  No they try to make adaptations according to what is relevant in Britain.  No because they are different lifestyles, for instance in the US they play basketball but in the UK they play football.  No but they obviously have to be similar to some extent

17.  Some of the following lists of conventions appeared more than once.  Guns/ Knives/Weapons  Pretty Females / Girlfriends or Wives  Gang Rivals – Good Guys vs Bad Guys  Nice Cars  Police  Large Stacks of Money  Big House  Crime  Violence  Swearing  Bars or Clubs  Alcohol  Cigars