2. Here is your printable sales presentation template. All areas in red are items you need to customize for your station and market, such as station logo, call letters, number of mailers being delivered, name of contest if other than “Watch And Win”, etc. After you have customized it for your market you will want to print a quantity for the sales kickoff (see Success Kit for details). After the sales kickoff, sales reps may use hard copies. THESE CAN BE PRINTED IN BLACK AND WHITE-YOU DON”T HAVE TO USE COLOR! Please feel free to call me with any questions or if you need help customizing your presentation. Mark Levy “Emperor Of Change” 479 582 3677

3. STATION LOGO HERE 1

4. STRATEGY STATION LOGO HERE Build an effective audience-building promotion that will allow our clients to participate in an effective, cross- platform marketing campaign utilizing both MEDIA AND DIRECT MAIL to deliver: 1)GREAT RESULTS ! 2)GREAT VALUE! 1 2

5. 3 THE PLAN STATION LOGO HERE Be a part of STATION Watch And Win Sweepstakes! Station is conducting the largest contest promotion ever seen in your marketing area! Are you looking for a way to increase your customer base? Then let our audience promotion be your sales promotion! Combine the reach, frequency, and emotional appeal of broadcasting with the proven power of direct mail to help you: 1)Bring In New Customers! 2)Get Current Customers To Shop More Often! 3)Get Customers To Spend Visit!

6. 4 HOW IT WORKS During the week of April 28th, station’s “Watch And Win Sweepstakes” mailer will be delivered to # mailers homes in your marketing area…penetration that puts your offer or information in the hands of over [# mailers # 2.6] people! station will heavily promote this mailing two weeks prior to the sweepstakes. station will start qualifying viewers to win great prizes on [contest start date] letting viewers become instant winners when their name is announced. The station “Watch And Win Sweepstakes” will continue through through end with details on how to win airing daily in key time periods. Your Business Can Benefit…. STATION LOGO HERE

7. 5 THE BEST PART? There is NO COST To You! Your coupon, or similar size ad, can be featured in the station “Watch And Win Sweepstakes” mailer going to # mailers households... Free! We will include your coupon, or ad, on a first come basis, at no charge when you advertise on station. Your only obligation is to run coupon amount in advertising on station between now and date* *Space is limited on free coupon offer. Larger display ads require additional investment in television advertising. To participate in this project, current advertisers’ expenditures must exceed last year’s total for the same time period. STATION LOGO HERE

8. ADD UP THE BENEFITS STATION LOGO HERE FEATURE VALUE INVESTMENT Advertising Schedule $3,600 $3,600 Your Coupon, or Ad, in $4,000 FREE! brochure (# mailers x.04) Camera Ready Art $ 250 FREE! Promotional Support $ 2,500 FREE! Multi-Media Campaign $10,350 $3,600 Now Deduct Your Co-op $______ Net Total Investment $______ 6

9. COUPONS WORK ! STATION LOGO HERE So Does Broadcast! Now combine the power of station with the proven effectiveness of direct mail to boost your advertising return rates to the next level! Table of Redemption Rate: Newspapers 2.8% Direct Mail Coupons (Co-ops) 10.2% Source A.C. Nielsen Co. study 7

10. 8 PICK YOUR PLAN! We Offer A Variety Of Plans For Long-Term Campaigns And Short-Term Sales! STATION LOGO HERE

11. Premium And Full Page Ad Size $22,500 net television schedule (inside front, inside back or back page) $18,000 net television schedule (regular page) 12 ½” 9 5/8”

12. Half Page Ad Size $10,800 net television schedule 4 11/16” 12 ½” 6 3/16” 9 5/8” OR

13. Check (Entry Form) Sponsor $10,800 net television schedule

14. Quarter Page Ad Size 6 3/16” 4 11/16” $7,200 net television schedule

15. Coupon Ad Size 2 5/16” 4 11/16” $3,600 net television schedule

16. MAILER INSERTS The station “Watch And WinSweepstakes” mailer can carry inserts.* Send your pre-printed flyer into # mailers homes by simply supplying it to be inserted into Equity Broadcasting powerful direct mailer. FREE STANDING INSERTS VALUE COST High Frequency Advertising $10,800 $10,800 # mailers Inserts delivered @.21 per piece $21,000 $ 1,500 Promotional Support $ 2,500 FREE! Total Multi-Media Campaign $34,300 $12,300 *Inserts are on a first-come, first-serve basis due to postal restrictions on total weight limit. Printing, folding and shipping costs are the responsibility of the client. 14

17. Free Standing Insert $10,800 net television schedule plus a $1,500 net insert fee *Client to provide FSI, certain size and weight restrictions apply

18. RESERVED PARTICIPATION STATION LOGO HERE Date ______________________ This agreement is between ___________ and _______________ In return for guaranteed participation in the ______ “Watch And Win” Sweepstakes direct mail promotion, Client and /or Agency agree to purchase television advertising. Due to the irreversible nature of print advertising, Client and/or Agency unconditionally assume an obligation and said obligation cannot be cancelled by notification or otherwise. Television schedules and billing will be performed in accordance with applicable provisions of the ________ rate card and standard contract. It is agreed that $_________ net, in addition to last year’s expenditure of $_____________ net for the same time period, to total $_____________ net will be run in media advertising on_____________ by ______________, 2003. Acceptance of the foregoing agreement is hereby acknowledged by signing below. _____________________________ Rough/Camera-Ready Art Deadline: art deadline (Mailer prints in 4-color process. Photographic scans extra.) ___________________________________________________________ Client and/or Agency ___________________________________________________________ station 16

19. STAFF NAME TAGS STATION SWEEPSTAKES TITLE ____________________________________________________ STATION _______________________ CONTACT _______________________________________ PRESS PROMOTIONS WILL PROVIDE YOU WITH NAMETAGS FOR YOUR KICKOFF. PLEASE LIST NAMES OF ALL STAFF MEMBERS WHO WILL BE ATTENDING. YOUR PRESS PROMOTIONS REPRESENTATIVE WILL HAND CARRY THESE NAMETAGS INTO THE MARKET WITH HIM. PLEASE RETURN THIS PAGE MARK LEVY ASAP! _______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 10