1. Structuring a Business Plan EMBA Class of 2017

2. Why Create a Business Plan?

3. Types of Plans Complete, Dehydrated/Summary, Operational Startup, Existing For-Profit, Non-Profit Customized, Fill-in-the-Blank

4. Introduction Cover page Table of Contents Executive Summary

5. Business and Industry Business Description Environmental & Industry Analyses Competitive and Market Analyses

6. Marketing Plan Product Price Place Promotion

7. Operations Plan

8. Organizational Plan (The Team)

9. Financial Plan Financial Needs Pro-Formas (cash flow statement) Break-Even Analysis Financial Statements Debt vs Equity

10. Conclusion Cover Page Executive Summary Business & Industry Marketing Plan Operations Plan Organizational Plan (Team) Financial Plan