1. Formulation of PR / business plans
How to Write a Comprehensive Public Relations Plan
The PR plan is one of the most important documents you will produce in your career.
There are a number of elements in an effective PR proposal presentation of which you must be aware of. Begin each section with the appropriate subheads:
Each of these elements are vital. Each plays an important role in building a logical, well-planned proposal.

2. Letter of Transmittal
Executive summary
Situation analysis
Assumptions
Problem & consequences
Campaign goal
Audience identification & messages
Audience objectives

3. Strategies
Communication tactics
Schedule
Budget
Evaluation plans
Pertinent research
Communication samples

4. How to write a business plan
Step 1: the cover
Step 2: plan objective
Step 3: business profile
Step 4: market profile
Step 5: competition profile
Step 6: location, facility and management
Step 7: management profile