1. Spa zen event New menu launch 09.04.14

2. ideas

3. A fruitful escape

4. Creative Rationale One of the main benefits of the spa is to escape reality – and what makes our new menu really special is the fact that it features a wide range of fruit-based all-natural products. Our event, and spa, offer people: a fruitful escape.

5. e-invite

7. DM / INVITE The direct mailer is a real fruit rapped with an organic paper. Where our invitation is printed

8. Messages across the venue At the venue we’ll brand each corner, following our fruitful theme Massage Areabar Area Food areaConsultation area

9. Giveaways Option1 A hamper with a gift voucher, and three fruit-scented candles. candles. Option2 We give a fruit basket with a special touch – a fruit cutter. We rotate between three different ones (apple, banana and cucumber), so each basket is a little bit unique.

10. It’s only natural

11. Creative Rationale In keeping with the movement toward organic and healthy lifestyles, we highlight the main benefit of the fruit – it’s all natural.

12. e-invite

14. DM / INVITE A fruit-Scented card that gives the real scent of the fruit. We can print different kinds of fruits.

15. Messages across the venue At the venue we’ll brand each corner, following our Natural theme. Massage area Food area bar Area Consultation area

16. Giveaway Wrapped elegantly in tulle, we give people a nature-filled gift. In it are cucumbers and kiwis cut in circles for their eyes, and strawberry and avocado to mash into a facemask pulp. We also include three all-natural face mask recipes, along with the voucher. And an organic goody bag containing our vouchers fruits …

17. THANK YOU