1. a Case Study SMS How UTI Mutual Funds achieved 25% online revenue with Multichannel (Email+Mobile) marketing

2. at UTI Mutual Funds Meet the Digital Marketing Head CASE STUDY OF

3. Wants to devise an email strategy to PROMOTE AND DRIVE SALES for their latest NFO offering *New Fund Offer (NFO) CASE STUDY OF

4. however... CASE STUDY OF

5. Traditionally people don’t buy mutual funds online and prefer to buy through offline medium CASE STUDY OF

6. So if they don’t convert (invest) through email, how does email help? CASE STUDY OF

7. mostly to create the buzz NFO CASE STUDY OF

8. In a market flooded with many similar products …but also to… CASE STUDY OF

9. and.. Influence purchase decisions CASE STUDY OF

10. I need a good email strategy CASE STUDY OF

11. …and the email program was designed netCORE email experts got to action.. CASE STUDY OF

12. with an innovative idea of multichannel targeting and retargeting Investors and Distributors CASE STUDY OF

13. Email about the NFO Call from UTI Customer Care on NFO details Customer now well informed about the product Purchases online Ignores Clicks email CASE STUDY OF

14. Email about the NFO Call from UTI Customer Care on NFO details Customer now well informed about the product Purchases online Email about the NFO Gentle SMS reminder to check email z Z Z 2 nd email (reminder to open) Ignores Clicks email CASE STUDY OF

15. Email about the NFO Call from UTI Customer Care on NFO details Customer now well informed about the product Purchases online Email about the NFO Gentle SMS reminder to check email z Z Z 2 nd email (reminder to open) Ignores Clicks email CASE STUDY OF

16. Email about the NFO Gentle SMS reminder to check email z Z Z Call from UTI Customer Care on NFO details Customer now well informed about the product Purchases online 2 nd email (reminder to open) z Z Z Gentle SMS reminder to check email Lead drop Ignores Clicks email CASE STUDY OF 3 nd email (drives urgency)

17. Email about the NFO Gentle SMS reminder to check email z Z Z 2 nd email (reminder to open) Call from UTI Customer Care on NFO details Customer now well informed about the product Purchases online 2 nd email (reminder to open) z Z Z Gentle SMS reminder to check email Lead drop Call from UTI Customer Care on NFO details Customer now well informed about the product Purchases online Ignores Clicks email CASE STUDY OF 3 nd email (drives urgency)

18. Email about the NFO Gentle SMS reminder to check email Call from UTI Customer Care on NFO details 2 nd email (reminder to open) Gentle SMS reminder to check email 3 nd email (drives urgency) Customer now well informed about the product Purchases online Lead drop Ignores Clicks email CASE STUDY OF

19. Email creative - Brand positioning - Easy to follow call-to-actions Time Optimization User behavior analyzed and email sent between 10 am-12 pm when they were most active Subject line Optimization Short subject line + Personalization (Split A/B test performed) CASE STUDY OF

20. Has it benefited? CASE STUDY OF

21. Results Reminder notification to check email saw a phenomenal above industry open rate of 10.77% for distributors and 5.98% for investors. Systematic multichannel targeting and retargeting approach achieved 162.69% higher response from investors and 97.2% from distributors (as against sending a single emailer) The email promotion contributed to 25% of the total online sales (Source: Client) Open rates of Mutual funds Industry are 6% (Source: netCORE) CASE STUDY OF

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