1. User-Centered Design for Mobile Experiences Dean Rehberger, Ph.D. Director, Matrix rehberge@msu.edu @deanreh rehberge@msu.edu Liza Potts, Ph.D. Director of UX, Matrix lpotts@msu.edu lpotts@msu.edu @LizaPotts There is an App For That!

2. Companion Web Site http://museummobile.matrix.msu.edu

3. Introductions  Quick introductions  Name  Museum  Role

4. Exploring the Landscape Mobile Applications and Museums  Workshop purpose: whether you build it in house or outsource your mobile project, we want to give you the tools to control and understand the design of your project.

5. 6 Initial Thoughts & Actions  Museums are wonder stewards of exhibitions; need to put same care into mobile applications  Don’t design for cool; design for users  Beware of the software development triangle

6. 6 Initial Thoughts & Actions  Explore, play, and make lists

7. 6 Initial Thoughts & Actions  Explore, play, and make lists

8. 6 Initial Thoughts & Actions  Explore, play, and make lists

9. 6 Initial Thoughts & Actions  Read reviews

10. 6 Initial Thoughts & Actions  Be social

11. Tours

13. Augmented Reality

14. AR & QR-Codes

15. User Participation

16. Serious Games

17. Mobile Applications  Mobile ready web site  Web applications  Native apps  Native apps – semi-automated  Native apps – fully outsourced

18. Mobile Web Site and Web App  Upside  Cost effective  Multiple uses of same content  Lightweight – media can live on servers  Easy to port to different platforms  Drawbacks  User needs to be online  Roaming charges (particularly for non-U.S. visitors)

19. Native Apps  Upside  Self contained  Use offline  Richer possible feature set  Downside  Bigger  More Expensive  More updates

20. Native Apps: semi-automated  Museum folks add content (test, images, audio, video) to content management system (CMS) then outside company published app (confined feature set)

21. Native Apps: fully-outsourced

22. Experience Design [what is it?] Contextual research methods are vital to the success of experience design An experience is an ecosystem – not one interface etc Experience design is an interdisciplinary exercise

23. User-Centered Design Lifecycle When we design, we want to focus on transforming human activity (for the better)

24. User-Centered Research 1 2 3 Participate Engage Context

25. Various Micro-Methods

26. UCD Activities  Project Goals  Project Brief  Actor Maps  Storyboards  Use Cases  Activity Diagrams  Return to Brief  Elevator Pitch

27. UCD Activity: Project Goals  What do you want your visitors to learn?  What exhibition or event is coming up that you would like to promote?  What aspect of your museum is best served by being made mobile?  Which groups would you most like to engage?  What would you like to do a better job of evaluating or counting? What metric do you need that you are not getting accurately now?

29. UCD Activity: Project Brief Add screen shot of project brief here

30. UCD Activity: Actor Maps

31. Breaking Down Walls

32. UCD Activity: Use Cases

33. Storyboards for Films

34. Storyboards for Apps

35. Breaking Down Walls

36. UCD Activity: Activity Diagrams

37. UCD Activity: Return to Brief  Review project brief  Has the concept changed?  Are the objectives the same?  Did the value prop change?  What more do we need to learn about our audience?  Are there other competitors out there?  Etc….

38. Elevator Pitch We will transform the way [users] do [activity] in order to [benefits to users] and [benefits to institution].

39. User-Centered Design for Mobile Experiences Dean Rehberger, Ph.D. Director, Matrix rehberge@msu.edu @deanreh rehberge@msu.edu Liza Potts, Ph.D. Director of UX, Matrix lpotts@msu.edu lpotts@msu.edu @LizaPotts

40. Feature Snapshots Design for all platforms

41. Feature Snapshots