1. Global Industry Olympics Creating a Passion for Peace

2. Our Proposal How do we create a passion for peace in a world crippled by violence? How do we create a passion for peace in a world crippled by violence? How do we inspire a spirit of giving which creates continuous resources for the poor? How do we inspire a spirit of giving which creates continuous resources for the poor? How can we stop the poor getting poorer, while the rich get richer? How can we stop the poor getting poorer, while the rich get richer? What if we could create a new way to share economic wealth continuously with the poor? What if we could create a new way to share economic wealth continuously with the poor? We call the new way “The Global Industry Olympics” (GIO) …a strategy where businesses compete for Olympic medals of honor by daring to care enough to share!... We call the new way “The Global Industry Olympics” (GIO) …a strategy where businesses compete for Olympic medals of honor by daring to care enough to share!...

3. A Bridge to… Global Passion for sports, competition, winning, and athletic excellence Global Passion for ending poverty, hunger, disease and providing education for all Building a Passion that Unites the World The OlympicsThe Global Industry Olympics

4. What is the Global Industry Olympics? The Mission An Unprecedented United Global Competition Global Competition Engaging Businesses All Over the World to Get the Olympic Spirit by Giving a % of every sale to the GIO Fund which will Feed the Poor, Heal the Sick Teach the Children, Fund Sustainable Economic Development Projects

5. The Global Industry Olympics Builds Hope Imagine a future where every purchase made in the developed world builds a fund to help those in the developing world, delivering food, medicine and education to children everywhere Imagine a future where every purchase made in the developed world builds a fund to help those in the developing world, delivering food, medicine and education to children everywhere Could you care enough for children like Cara to buy from vendors who are GIO “Partners of Peace” versus those who are not? Could you care enough for children like Cara to buy from vendors who are GIO “Partners of Peace” versus those who are not? GIO Feeds Cara, Immunizes Cara and Enables her to go to school Could you love Cara?

6. GIO Partners of Peace GIO Business Partners Give a Little bit of every sale Give a Little bit of every sale Because It Helps A lot! Buying from GIO Partners of Peace creates hope! Partners of Peace creates hope! Food Clothes Cars Trips Music Technology Movies Communications Homes Financial Services

7. The GIO olympic spirit is focused on changing this Over 100 million children do not attend school Over 100 million children do not attend school 800 Million+ Hungry 800 Million+ Hungry –10 million dying of hunger/year 1 billion people live on less than 1 dollar a day 1 billion people live on less than 1 dollar a day 48 poor countries combined are poorer than 3 of the richest people 48 poor countries combined are poorer than 3 of the richest people The rich are getting richer while the poor are getting poorer The rich are getting richer while the poor are getting poorer

8. What’s in it for GIO Partners of Peace? Passion Pride Integrity Confidence GIO is the Way to Customer Loyalty… The Gallup Emotional Attachment Hierarchy Customer loyalty increases as their passion for the business increases GIO builds passion and that’s good business! Customer Loyalty

9. How will GIO work? A Global Industry Olympics organizing committee would be set up to recruit GIO Partners of Peace in each participating country A Global Industry Olympics organizing committee would be set up to recruit GIO Partners of Peace in each participating country GIO Partners of Peace will compete in their respective industry category based on their business size for GIO Olympic medals GIO Partners of Peace will compete in their respective industry category based on their business size for GIO Olympic medals Medals will be awarded at the GIO “Oscar” Ceremonies Medals will be awarded at the GIO “Oscar” Ceremonies Governments could offer initial tax incentives to Partners of Peace to encourage participation Governments could offer initial tax incentives to Partners of Peace to encourage participation GIO Partners of Peace will feature the GIO logo on consumer promotions to build customer loyalty GIO Partners of Peace will feature the GIO logo on consumer promotions to build customer loyalty Global Industry Olympics Logo

10. Creating the Global Industry Olympics Spirit Partners of Peace will be promoted in Partners of Peace will be promoted in –Largest Marketing Campaign in History On TV, Radio, Billboards On TV, Radio, Billboards In Stores (Point-of- Purchase Displays) In Stores (Point-of- Purchase Displays) On Internet On Internet In Theatres In Theatres Sample GIO Ad So that Abba and Kagiso can go to school

11. GIO Events will Build Excitement & Generate More Funds GIO Events will Build Excitement & Generate More Funds –GIO Benefits Concerts –GIO Movie Premiers –GIO Sports Events –Talk Shows – GIO Stories of Hope Creating the Global Industry Olympics Spirit

12. Continuous GIO News Coverage will Keep us Informed Continuous GIO News Coverage will Keep us Informed –GIO Web Site –Global Industry Olympics Monthly Status Report –Reality TV – Stories of Hope – Extreme Makeovers GIO

13. Creating the Global Industry Olympics Spirit GIO Ambassadors of Peace Will Promote GIO Inviting those with a Passion for Peace to step up!

14. Global Industry Olympics The Way to Peace End Hunger Protect Health And End Disease Teach Skills & Drive Economic Development Global Industry Olympics & AIDS