1. Intro to Growing Your Brand with Facebook and Twitter Tracy Gold Social Media Consultant tracycgold.com @tracycgold

2. Define Broad Goals Your Mission EducateRecruitReachShareEducateNetwork

3. Know Your Audience

4. Establish Your Voice

5. Know the Technology

6. Facebook

7. Person? Use as an individual, not as a company

8. Do: Set your comfort levels: who will you connect with? Tag friends before and after meetings and events Promote events

9. Don’t: Post anything you wouldn’t want your boss, mom, or kid to see

10. Page? Use for your business

11. Do: Use your logo as your profile picture (150 x 150 px) Use a cool image for your cover, and change it up (851 by 315 px)

12. Do: Engage with customers Connect with other pages and other businesses

13. Do: Highlight important news

14. Don’t: Sell Go to localist.com to find out how you can buy!

15. Group? Use for associations and interest groups

16. Do: Take advantage of various notification levels Bring in the clan for discussion

17. Don’t: Shamelessly self promote My business is simply the best. Call me at 867-5309 today for a quote.

18. Twitter

19. What is a tweet? 140 characters of text that’s sent from a Twitter account: This content is public

20. What is a retweet? Another person’s tweet, resent by a new person, with attribution To retweet someone, click the retweet button or type RT @twittername This content is public

21. What is a mention? A tweet including another Twitter handle Most twitter users pay special attention to mentions If you start a tweet with @ and a user’s name, only people who follow both you and that person will see the tweet on their streams

22. What is a message? What Anthony Weiner messed up Sent directly to another Twitter user This content is not public To send a DM, users must both be following each other Type DM @twitter_user or go

23. What is a hashtag? Any term preceded by the # sign Click to see all tweets about that term Hashtags make it easier to have a group conversation on Twitter Hashtags help you find people who share your interests Sometimes, they’re just for fun

24. Do: Tweet: o Thoughts o Quotes o Advice o Notes to contacts o Links to articles o Links to pictures

25. Do: Use Twitter at professional and networking events

26. Don’t: Tweet: o What you had for breakfast o Personal drama o Anything personal on the company profile o Your social security number

27. Don’t: Promote an account without a plan to maintain it

28. Don’t: Click on sketchy links

29. Remember Your Goals Your Mission EducateRecruitReachShareEducateNetwork

30. Questions Download slides: o http://bit.ly/CCCslides http://bit.ly/CCCslides Get in touch: o @tracycgold o tracyc@tracycgold.com tracyc@tracycgold.com o Tracycgold.com

31. Image Credits http://www.flickr.com/photos/kommerij/3439777914 /sizes/m/in/photostream/ http://www.flickr.com/photos/kommerij/3439777914 /sizes/m/in/photostream/ http://www.flickr.com/photos/mhl20/3449326505/siz es/z/in/photostream/ http://www.flickr.com/photos/mhl20/3449326505/siz es/z/in/photostream/ http://ansonalex.com/infographics/facebook-user- statistics-2012-infographic/ http://ansonalex.com/infographics/facebook-user- statistics-2012-infographic/ http://www.mediabistro.com/alltwitter/files/2012/02 /twitter-2012-statistics.jpg http://www.mediabistro.com/alltwitter/files/2012/02 /twitter-2012-statistics.jpg