1. S.W.O.T What is a S.W.O.T Analysis???

2. STRENGTHS Internal attributes/ selling points Positive traits Skills Competencies Education Network Enthusiasm

3. WEAKNESSES Internal negative attributes Negative personal characteristics Poor work habits Lack education Lack focus/ direction

4. OPPORTUNITIES Uncontrollable external events Industry trends Booming economy Upcoming company project Emerging skill/ expertise New technology High powered contact

5. THREATS Protective action Changing market requirements Changing standards Evolving technologies Emerging competitor Partner problems

6. S.W.O.T Analysis Table STRENGTHS Colours stand out/ represents school colours. WEAKNESSES Not very much information is available. OPPORTUNITIES To explain how this table was invented. THREATS The computer may not work and thus I will not be able to show you this information

7. WHAT IF??? Burger shops surround yours. Your weakness is on price- you can’t be cheaper, and you are not making a profit from the burger? The last owner of the toy shop was always angry and never made families feel welcome in the shop. A sports club is getting all the best U13 players, leaving the other teams with the lesser quality players. How can you make the team competitive? If you were the captain of this team how would you prevent this from happening?

8. S.W.O.T ACTIONS 1.STRENGTHEN SKILLS OR DEVELOP STRENGTHS 2.MINIMISE OR ELIMINATE WEAKNESSES 3.PURSUEING OR EXPLOIT OPPORTUNITY 4.PROTECT YOURSELF FROM THREATS