1. Marketing Trends for 2015 MEGAComm Conference Dvir Reznik @dvirreznik dvir.reznik@gmail.com

2. Hi there  I’m 36 + 1  Lives in Ganey Tiqva  MBA in Marketing  Corporate tenure at IBM (2001-2009)  Since 2009 at ‘Startup Nation’, as CMO/Advisor  Speaker and lecturer

3. Five Marketing Trends for 2015  Content is (still) king, but…  Enterprise communication  Mobile  Startups are filling the (IT) void  Let’s get personal

4. Content is (Still) KING

5. But…

6. Source: http://youtu.be/NJnP2wsgnoA Story. Authenticity. Audience

7. Enterprise Communication  Email still needs fixing  Bad for team work  The rise of enterprise collaboration

8. #Slack

9. Mobile

10. Mobile is strongMobile will only get stronger

11. Think mobile first  Millennials are mobile-first (sometimes mobile-only)  Create mobile content that fits your new customers  Look into mobile usage data

12. Startups are Filling the (IT) Void  Startup culture – fast-paced world  Eliminate bottlenecks  Code-free mobile apps  Data visualizations

13. Source: http://youtu.be/yY-HBW5CNcg A/B Testing with Optimizely

14. Source: http://youtu.be/qNCcRtCwZ8I Custom Apps for Businesses

15. Let’s get personal  Connect with your customer  Not only virtual and online  Webcasts, videos, events and meetups

16. Recap  Story. Authenticity. Audience  Enterprise communication is rising  Think mobile first  Don’t wait for IT  Let’s get personal

17. Questions? dvir.reznik@gmail.com 052-5799899