1. THE MOST EFFECTIVE SLOGANS
英文四 洪于婷

2. 1. ALWAYS OPEN, 7-ELEVEN!
In my opinion, this slogan is really brilliant. It is a short slogan. It only contains the companies’ name “7-Eleven” and two words “always open,” which is very catchy for audiences. Within three words, it successfully conveys the idea that 7-Eleven is so convenient that they are always there for customers as they open for 24 hours.

3. 2. 只有遠傳，沒有距離
This slogan is also an effective one. It makes us think that Fareastone telecom’s mobile communication service is excellent, as they implies, “there will be no distance between you and your friends/ family members/ colleagues…etc” (沒有距離). What’s more, to me, “沒有距離” also implies that their customer service is great, because the distance in the slogan can also be referred to the distance between customers and their company.

4. 3.華碩品質，堅若磐石
It is a great slogan as two sentences rhymes with each other, which makes it easy for audiences to remember ASUS. Also, it clearly states that ASUS’ products are all of extremely high quality.

5. 4. HTC: QUIETLY BRILLIANT
This is a fairly simple slogan. It gives us strong impression that HTC products are brilliant but HTC don’t like to use ostentatious advertisements to attract customers. I think this can attract customers who like their attitude.

6. 5.多喝水沒事，沒事多喝水
I like this slogan very much. The slogan is playing word game, repeating same words reversely. Their product’s name is “多喝 水,” which also means drink water more often. “多喝水沒事” indicates that you will become healthier as you drink water more often, and it followed by “沒事多喝水,” which suggests you to drink water more often. This motivates consumers to buy their products more often. The slogan repeats their product name twice, which makes their slogan very catchy.