1. Propaganda Techniques
Repetition--An idea, word, phrase or position repeated in an attempt to elicit an almost automatic response from the audience or to reinforce an audience’s opinion or attitude. Product name is repeated at least four times.

3. Propaganda Techniques
Bandwagon--Join the crowd, be like everyone else. Don’t be left out.

5. Propaganda Techniques
Plainfolks--Common average person, or the man on the street uses this product. For someone just like you.

7. Propaganda Techniques
Snob Appeal--Uses our desire to be better than the average person. Opposite of plainfolks.

9. Propaganda Techniques
Transfer--Attaching emotions we have for one thing to another.

12. Propaganda Techniques
Testimonial--The endorsement of a particular person for a product.

14. Propaganda Techniques
Assertion--Statements which are presented as fact. They imply that what is stated is self-evident and needs no other proof.

15. Propaganda Techniques
Misleading Statistics--Statistics that seemingly present “proof” but are actually inconclusive.

17. Propaganda Techniques
Glittering Generalities—attractive-sounding but vague terms.
Examples:
Coca-Cola: It’s “the Real Thing”
United Airlines is your ticket to “Friendly Skies”
Politicians referring to the “middle class”—it sounds attractive, but nearly everyone considers him or herself to be in the middle class

18. Propaganda Techniques
Patriotism--Appeals to a sense of national pride.

20. Propaganda Techniques
Virtue Words--Words which tend to produce a positive or negative image when attached to a person, product or issue. Peace, happiness, security, freedom, etc.

22. Propaganda Techniques
Slogan--Short catchy phrase which the audience will remember.

24. Propaganda Techniques
Jingle--A musical phrase the audience will remember

25. Propaganda Techniques
Campbell Soup
McDonalds

26. Propaganda Techniques
Card Stacking (Selective Omission)--The process of choosing from a variety of facts only those that support the propagandist’s purpose.
A politician just happens to be in town when a new school is opening - so they just drop in, hi-jacking the press for their own means.
During election periods, political parties will often gag their loose cannons, who might open their mouths and say the wrong things.
A minister of a new church sect sets up in a poor area, feeds people who will listen, tells them of how the poor will be saved, and so on.

28. Propaganda Techniques
Simplification--Reduces very complex issues making solutions seem simple and easy.

30. Propaganda Techniques
Appeal to Authority--Cites prominent figures to support a position, product or idea.

32. Propaganda Techniques
Name Calling--Belittles the competition.

33. Propaganda Techniques
Euphemism--Substitution of a gentler word or phrase for one which may be offensive.

34. Examples of Euphemisms:
Unwanted sexual advances
War on terror
Erectile dysfunction

35. Propaganda Techniques
Stereotyping--Fits persons, groups, nations, etc. into ready-made categories that tend to produce a desired image of good or bad.

36. Propaganda Techniques
Sex Appeal--What it says.

38. Propaganda Techniques
Sense Appeal--Incorporates senses other than vision.

39. Propaganda Techniques
Scare Tactics--Preys on the audience’s fears, anxieties, and insecurities

41. Propaganda Techniques
Insinuation--Propagandist hints, suggests, or implies, letting the readers fill in the message for themselves.

43. Propaganda Techniques
Gratuity--Advertiser offers a gift, rebate, savings, etc. to the buyer.

44. Propaganda Techniques
Hyperbole--exaggeration in order to influence opinion.

46. Propaganda Techniques
Humor--Uses laughter to connect viewer with a product.

48. Propaganda Techniques
Delayed Reaction--Uses our curiosity to tease us by making the ad unclear.

50. Propaganda Techniques
Allusion--Connecting ads to history.

52. Commercials
Fed Ex